Previous Close | 0.3400 |
Open | 0.5500 |
Bid | 0.3500 |
Ask | 0.5000 |
Strike | 125.00 |
Expire Date | 2024-09-20 |
Day's Range | 0.3000 - 0.5500 |
Contract Range | N/A |
Volume | |
Open Interest | 2.67k |
Alibaba Group Holding's global shopping platform AliExpress has signed up English football star David Beckham as its global brand ambassador, as the Chinese e-commerce giant strengthened efforts to boost its international business amid intensifying competition with PDD Holdings' Temu. Under the one-year partnership announced by AliExpress on Monday, Beckham will be featured in a series of promotional campaigns on television, internet, social media and traditional media, starting with TV commerci
AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings' Temu in a battle to sell cheap made-in-China goods to the world. A low-key cross-border player until recently, Alibaba is now investing aggressively to boost global sales as domestic e-commerce growth wanes. Its international division, which includes AliExpress, is its fastest growing unit with revenues surging 45% year on year over January to March.
Following the news in March that AliExpress became the first exclusive global e-commerce partner of UEFA EURO 2024™, today, AliExpress, an international online retail marketplace, officially welcomes David Beckham as its new global brand ambassador. In this partnership, Beckham will help fans 'Score More with AliExpress' during UEFA EURO 2024™.