Amazon (NASDAQ:AMZN) today released its 2020 Brand Protection Report which provides a comprehensive view of how it ensures customers shop from authentic products in its stores. Amazon makes significant investments in dedicated teams and industry-leading machine learning technology to proactively protect customers, brands and its selling partners from counterfeiters, and to hold them accountable if they attempt to sell fakes through Amazon. In 2020, Amazon invested more than $700 million and employed more than 10,000 people to protect its stores from fraud and abuse.
Many investors look at Amazon and wish they had bought its stock when the company sold only books. While finding superstars at an early stage is difficult, investors might have better success identifying companies that have experienced massive revenue increases and are on their way to taking the lead in their respective niches. Let's take a look at two such companies: Etsy (NASDAQ: ETSY) and StoneCo (NASDAQ: STNE).
A key piece of Amazon's moat could crumble as driverless delivery vehicles become ubiquitous in the years ahead.