The travel sector has been grappling with the subscription model for a few years. But Accor is the first major hotel group to roll out global paid subscription cards, giving guests access to discounts and perks at hotels worldwide.
The chief executive of Accor, the French owner of the Orient Express and Novotel hotels, has claimed pulling out of Russia is “not an option” unless he is forced to by more stringent sanctions.
Accor executives believe their competitive advantage is becoming more apparent as U.S.-based hotel groups go abroad to expand. They claim to have a more global organizational footprint and a better sense of what hotels need to profit in many non-U.S. markets.