|Bid||0.00 x 1300|
|Ask||0.00 x 900|
|Day's Range||121.84 - 125.71|
|52 Week Range||53.15 - 145.09|
|Beta (5Y Monthly)||1.27|
|PE Ratio (TTM)||33.11|
|Earnings Date||Apr. 28, 2021 - May 03, 2021|
|Forward Dividend & Yield||0.82 (0.67%)|
|Ex-Dividend Date||Feb. 05, 2021|
|1y Target Est||151.75|
Apple (NASDAQ: AAPL) caused a stir last year when it announced that iOS 14, the latest operating system for its mobile devices, would receive an update asking users to opt into device activity tracking. Because many developers and marketers rely on the ability to track app activity (using software called "cookies"), Apple's snap-of-the-fingers is a serious risk for many tech businesses. Following on Apple's heels, Alphabet's (NASDAQ: GOOGL)(NASDAQ: GOOG) Google recently announced it will stop using activity tracking once cookies have been phased out.
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Apple’s upcoming iPhone update adds the option to find “items” such as bags or keys. The feature broadens the function of the “Find My” app – currently used only to locate Apple’s own devices, such as other iPads or AirPods – so that it can be used to locate “non-Apple products”. The feature makes reference to a host of non-smart items – it says that it can be used to find a “backpack, luggage [...] or other items” and includes pictures of keys and a bike – which can presumably be made to communicate using the iPhone using the AirTags.