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SM Entertainment Co., Ltd. (041510.KQ)

KOSDAQ - KOSDAQ Delayed Price. Currency in KRW
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68,000.00+1,900.00 (+2.87%)
At close: 03:30PM KST
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  • Reuters

    From cars to 'ARMY bombs': Chip crunch creeps into K-pop world

    As top K-pop bands get ready to go back on stage or live stream new shows after being sidelined by the pandemic, their fans discover the global chip crisis has also caught up with the world of catchy tunes, glitzy outfits and elaborate dance routines. Light sticks, a must-have accessory for hard-core enthusiasts of South Korean pop, have become pricier and harder to get due to the shortage that has hit production of anything from smartphones to cars. The glowing wands fans wave during concerts and virtual events are fitted with so-called microcontrollers for power management and to pair with a phone to change colors, and highlight how far the squeeze has rippled through various industries and aspects of everyday life.