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From the archive: "Wait--India gets the world's coolest BlackBerry?"

Updated

BlackBerry, which is having difficulty selling its new Z10 phones, has turned to Porsche to create a new customized luxury phone. Unlike its Z10, which sells for a little over $600 with no contract and just under $200 with a contract, the Porsche Design P'9982 will sell for $2,400.It's not BlackBerry's first assay into the luxury market. A year ago in India, it launched an "ultra-premium" BlackBerry smartphone at a black-tie gala twinkling with Bollywood stars. The BlackBerry Porsche P'9981 cost $2,000, and was available only in India and the U.K. Waterloo has apparently decided there's global merit in the idea