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The 25 most reputable brands in Canada

The Reputation Institute, which bills itself as "the world's leading research and advisory firm for reputation," has ranked Canadian companies according to its RepTrak Pulse, which measures a company's reputation based on a variety of factors, such as performance, innovation, citizenship and governance. You can read more about the ranking method here.

What do you think of the list? Are there any companies you feel should have performed better?