Shang Xia, the Hermes brand born in China, opens in Paris
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Shang Xia jacket
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A woman walks past the shop of the young brand Shang Xia on its opening day in Paris
Reuters - 3/15
General view of the shop of the young brand Shang Xia on its opening day in Paris
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Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris
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General view of the shop of the young brand Shang Xia on its opening day in Paris
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General view of the shop of the young brand Shang Xia on its opening day in Paris
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Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris
Reuters - 8/15
General view of the shop of the young brand Shang Xia on its opening day in Paris
Reuters - 9/15
Cashmere jackets are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris
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Scarves are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris
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Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris
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Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris
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Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris
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Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris
Reuters - 15/15
Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris
Reuters
Updated
Shang Xia, a Chinese brand backed by French luxury goods group Hermes, has opened its first shop outside its home market. The Paris shop will test demand among non-Chinese customers for its handcrafted products. Shang Xia, which aims to revive Chinese crafts that were nearly destroyed by China's Cultural Revolution, including ancient styles of porcelain, cashmere felt and furniture, is part of a new generation of Chinese brands elbowing their way into the crowed European luxury goods market.