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Shang Xia, the Hermes brand born in China, opens in Paris

  • <a href="http://ca.finance.yahoo.com/photos/shang-xia-the-hermes-brand-born-in-china-opens-in-paris-slideshow/" data-ylk="slk:Shang Xia;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;" class="link yahoo-link">Shang Xia</a>, a Chinese brand backed by French luxury goods group Hermes, has opened its first shop outside its home market. The Paris shop will test demand among non-Chinese customers for its handcrafted products.
    1/15

    Shang Xia jacket

    Shang Xia, a Chinese brand backed by French luxury goods group Hermes, has opened its first shop outside its home market. The Paris shop will test demand among non-Chinese customers for its handcrafted products.
  • A woman walks past the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    2/15

    A woman walks past the shop of the young brand Shang Xia on its opening day in Paris

    A woman walks past the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    Reuters
  • Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
    3/15

    General view of the shop of the young brand Shang Xia on its opening day in Paris

    Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
  • Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
    4/15

    Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris

    Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
  • Shoes and clothes are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
    5/15

    General view of the shop of the young brand Shang Xia on its opening day in Paris

    Shoes and clothes are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
  • Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
    6/15

    General view of the shop of the young brand Shang Xia on its opening day in Paris

    Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
  • Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    7/15

    Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris

    Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    Reuters
  • Scarves and clothes are displayed in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    8/15

    General view of the shop of the young brand Shang Xia on its opening day in Paris

    Scarves and clothes are displayed in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    Reuters
  • Cashmere jackets are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    9/15

    Cashmere jackets are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris

    Cashmere jackets are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    Reuters
  • Scarves are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    10/15

    Scarves are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris

    Scarves are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    Reuters
  • Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    11/15

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    Reuters
  • Jiang Qiong Er (L), Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    12/15

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris

    Jiang Qiong Er (L), Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    Reuters
  • Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS HEADSHOT)
    13/15

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS HEADSHOT)
    Reuters
  • Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS HEADSHOT)
    14/15

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS HEADSHOT)
    Reuters
  • Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    15/15

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris

    Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
    Reuters
<a href="http://ca.finance.yahoo.com/photos/shang-xia-the-hermes-brand-born-in-china-opens-in-paris-slideshow/" data-ylk="slk:Shang Xia;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;" class="link yahoo-link">Shang Xia</a>, a Chinese brand backed by French luxury goods group Hermes, has opened its first shop outside its home market. The Paris shop will test demand among non-Chinese customers for its handcrafted products.
A woman walks past the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
Shoes and clothes are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen
Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
Scarves and clothes are displayed in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
Cashmere jackets are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
Scarves are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
Jiang Qiong Er (L), Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS HEADSHOT)
Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS HEADSHOT)
Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)
Updated

Shang Xia, a Chinese brand backed by French luxury goods group Hermes, has opened its first shop outside its home market. The Paris shop will test demand among non-Chinese customers for its handcrafted products. Shang Xia, which aims to revive Chinese crafts that were nearly destroyed by China's Cultural Revolution, including ancient styles of porcelain, cashmere felt and furniture, is part of a new generation of Chinese brands elbowing their way into the crowed European luxury goods market.