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Most (and least) gay-friendly brands in the world

  • <h2>1. Absolut</h2><br><br>3 times as likely to be viewed positively by gays and lesbians as by a "general population" of consumers.
    1/7

    World's most (and least) gay-friendly brands

    1. Absolut



    3 times as likely to be viewed positively by gays and lesbians as by a "general population" of consumers.
  • <h2>3. Levi's</h2><br><br>2.3 times as likely to be viewed positivelyLady Levi's 701s were originally aimed at women working on ranches and had a slightly more feminine shape. Before that, females had to wear men's 501s, which still exist today and are known as "boyfriend jeans."-<br>
    2/7

    Lady Levi's 701s

    3. Levi's



    2.3 times as likely to be viewed positivelyLady Levi's 701s were originally aimed at women working on ranches and had a slightly more feminine shape. Before that, females had to wear men's 501s, which still exist today and are known as "boyfriend jeans."-
  • <h2>7. Apple</h2><br><br>1.69 times as likely to be viewed positively
    3/7

    Tim Cook Jabs at Google

    7. Apple



    1.69 times as likely to be viewed positively
  • <h2>8. Showtime</h2><br><br>1.45 times as likely to be viewed positively
    4/7

    Premiere Of Showtime's

    8. Showtime



    1.45 times as likely to be viewed positively
    Getty Images
  • <h2>9. Target</h2><br><br>1.35 times as likely to be viewed positively
    5/7

    Jason Wu For Target Private Launch Event

    9. Target



    1.35 times as likely to be viewed positively
    Getty Images for Target
  • <h2>10. Subaru </h2><br><br>1.33 times as likely to be viewed positively
    6/7

    Subaru STI

    10. Subaru



    1.33 times as likely to be viewed positively
  • <h2>Dunkin' Donuts</h2><br><br>A customer enters a Dunkin' Donuts store in midtown Manhattan on July 11. Dunkin' Brands, the US fast-food chain which owns Dunkin' Donuts and Baskin-Robbins, saw its shares surge nearly 40 percent in value as they debuted on the Nasdaq stock exchange on Wednesday.
    7/7

    Investors eat up Dunkin' Brands IPO

    Dunkin' Donuts



    A customer enters a Dunkin' Donuts store in midtown Manhattan on July 11. Dunkin' Brands, the US fast-food chain which owns Dunkin' Donuts and Baskin-Robbins, saw its shares surge nearly 40 percent in value as they debuted on the Nasdaq stock exchange on Wednesday.
<h2>1. Absolut</h2><br><br>3 times as likely to be viewed positively by gays and lesbians as by a "general population" of consumers.
<h2>3. Levi's</h2><br><br>2.3 times as likely to be viewed positivelyLady Levi's 701s were originally aimed at women working on ranches and had a slightly more feminine shape. Before that, females had to wear men's 501s, which still exist today and are known as "boyfriend jeans."-<br>
<h2>7. Apple</h2><br><br>1.69 times as likely to be viewed positively
<h2>8. Showtime</h2><br><br>1.45 times as likely to be viewed positively
<h2>9. Target</h2><br><br>1.35 times as likely to be viewed positively
<h2>10. Subaru </h2><br><br>1.33 times as likely to be viewed positively
<h2>Dunkin' Donuts</h2><br><br>A customer enters a Dunkin' Donuts store in midtown Manhattan on July 11. Dunkin' Brands, the US fast-food chain which owns Dunkin' Donuts and Baskin-Robbins, saw its shares surge nearly 40 percent in value as they debuted on the Nasdaq stock exchange on Wednesday.

In Canada alone, the lesbian, gay, bisexual and transgender (LGBT) community represents a $100-billion market according to recent reports. That's big money. And, as all marketers understand, perception matters. These are the 12 brands perceived to be friendliest to LGBTs, according to an influential consumer survey conducted by PlanetOut and LiveAccess.