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GlassUp-Google Glass

GlassUp-Google Glass
Italian startup GlassUp is reportedly stirring up some controversy with Google. GlassUp is offered at almost one-fourth the price of Google Glass. One costs $399, the other $1500. In last March, a Google trademark lawyer reportedly asked GlassUp to change both the company name and the product's name, claiming that consumers might get confused. Is that a possibility?

Cheap Italian alternative to Google Glass

GlassUp is a cheap Italian alternative to Google Glass; Does Google fear the startup? Or why is it that they want to nip it in the bud.