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Canadian Business Magazine ranks the country's top 25 brands

Canada Business Magazine has released their list of the most influential brands in the country, which they've determinded using "the only metric that really matters: the respect of average Canadians." To determind the best of the best, Rogers Consumer Insights Teams surveyed 1,868 Canadians in May 2015. The brands must have originated in the country, and require a broad consumer pool and a notable presence in at least two regions in Canada. The poll looked at the quality of products and/or services, customer service, innovation, community involvement, and the consumer's view of the brand.