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Photos of a life-size dollhouse from Target

  • The life-size dollhouse from Target, showcasing its Threshold home collection, was open just two days: May 6 and 7.
    1/9

    Photos of a life-size dollhouse from Target

    The life-size dollhouse from Target, showcasing its Threshold home collection, was open just two days: May 6 and 7.
    Target
  • The house was inspired by Target's print campaign for the Threshold line.
    2/9

    Photos of a life-size dollhouse from Target

    The house was inspired by Target's print campaign for the Threshold line.
    Target
  • The "dollhouse" featured real products from the Threshold collection -- more than 3,000 items.<br><br>VP Julie Guggemos <a href="http://bit.ly/10y2Iuj" rel="nofollow noopener" target="_blank" data-ylk="slk:talked about the bathroom collection;elm:context_link;itc:0;sec:content-canvas" class="link ">talked about the bathroom collection</a>:<br><br>"We conducted extensive guest research to find out what attributes are most important to her. Take towels, for example. We just thought she wanted density in her towels, but they also have to be absorbent, super soft, bleach-friendly and benzoyl peroxide-safe. So we built those attributes into the Threshold towels and they’re just $6.99. From a value standpoint, they are totally unprecedented."
    3/9

    Photos of a life-size dollhouse from Target

    The "dollhouse" featured real products from the Threshold collection -- more than 3,000 items.

    VP Julie Guggemos talked about the bathroom collection:

    "We conducted extensive guest research to find out what attributes are most important to her. Take towels, for example. We just thought she wanted density in her towels, but they also have to be absorbent, super soft, bleach-friendly and benzoyl peroxide-safe. So we built those attributes into the Threshold towels and they’re just $6.99. From a value standpoint, they are totally unprecedented."
    Target
  • Target's behind-the-scenes blog, A Bullseye View, <a href="http://bit.ly/10y24wY" rel="nofollow noopener" target="_blank" data-ylk="slk:wrote about the life-size dollhouse;elm:context_link;itc:0;sec:content-canvas" class="link ">wrote about the life-size dollhouse</a>: "Target wants guests to make themselves at home—literally. Ladies can even stop by beauty stations inside the 'bathroom' for hair and makeup touch-ups with beauty experts."
    4/9

    Photos of a life-size dollhouse from Target

    Target's behind-the-scenes blog, A Bullseye View, wrote about the life-size dollhouse: "Target wants guests to make themselves at home—literally. Ladies can even stop by beauty stations inside the 'bathroom' for hair and makeup touch-ups with beauty experts."
    Target
  • About 45,000 people stopped by the installation in Grand Central Terminal's Vanderbilt Hall, Target said.<br><br><b><a href="http://yhoo.it/YLnOKB" rel="nofollow noopener" target="_blank" data-ylk="slk:Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.;elm:context_link;itc:0;sec:content-canvas" class="link ">Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.</a></b>
    5/9

    Photos of a life-size dollhouse from Target

    About 45,000 people stopped by the installation in Grand Central Terminal's Vanderbilt Hall, Target said.

    Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.
    Target
  • The goal of Target's new Threshold line of home items is "to maintain Target's style leadership position," <a href="http://bit.ly/10y2Iuj" rel="nofollow noopener" target="_blank" data-ylk="slk:VP Julie Guggemos said;elm:context_link;itc:0;sec:content-canvas" class="link ">VP Julie Guggemos said</a> on Target's behind-the-scenes blog, A Bullseye View.
    6/9

    Photos of a life-size dollhouse from Target

    The goal of Target's new Threshold line of home items is "to maintain Target's style leadership position," VP Julie Guggemos said on Target's behind-the-scenes blog, A Bullseye View.
    Target
  • Dinnerware is one of the categories that <a href="http://bit.ly/10y2Iuj" rel="nofollow noopener" target="_blank" data-ylk="slk:Target product design and development VP Julie Guggemos says she's most proud of;elm:context_link;itc:0;sec:content-canvas" class="link ">Target product design and development VP Julie Guggemos says she's most proud of</a>: <br><br>"We asked women many questions about their dinnerware—our goal was to redesign ceramics and porcelain. But the unanimous response was, 'You know what? We don’t love anything that’s breakable.' Moms with kids want dinnerware pieces that are unbreakable and dishwasher-friendly, but also beautiful and look great for adult meals too. So we developed an assortment of dinnerware that looks like ceramic and porcelain. We added a lot of details—scalloped edges, ribbed and beaded textures, beautiful colors and patterns—so that she can integrate durable Threshold plates with china or designer pieces she already owns. And now she doesn’t have to worry about kids accidentally dropping them on the floor."
    7/9

    Photos of a life-size dollhouse from Target

    Dinnerware is one of the categories that Target product design and development VP Julie Guggemos says she's most proud of:

    "We asked women many questions about their dinnerware—our goal was to redesign ceramics and porcelain. But the unanimous response was, 'You know what? We don’t love anything that’s breakable.' Moms with kids want dinnerware pieces that are unbreakable and dishwasher-friendly, but also beautiful and look great for adult meals too. So we developed an assortment of dinnerware that looks like ceramic and porcelain. We added a lot of details—scalloped edges, ribbed and beaded textures, beautiful colors and patterns—so that she can integrate durable Threshold plates with china or designer pieces she already owns. And now she doesn’t have to worry about kids accidentally dropping them on the floor."
    Target
  • A photo station invited visitors to take pictures.
    8/9

    Photos of a life-size dollhouse from Target

    A photo station invited visitors to take pictures.
    Target
  • A team of about 50 builders took 54 hours to construct the house in Grand Central Terminal.<br><br><b><a href="http://yhoo.it/YLnOKB" rel="nofollow noopener" target="_blank" data-ylk="slk:Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.;elm:context_link;itc:0;sec:content-canvas" class="link ">Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.</a></b>
    9/9

    Photos of a life-size dollhouse from Target

    A team of about 50 builders took 54 hours to construct the house in Grand Central Terminal.

    Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.
    Target
The life-size dollhouse from Target, showcasing its Threshold home collection, was open just two days: May 6 and 7.
The house was inspired by Target's print campaign for the Threshold line.
The "dollhouse" featured real products from the Threshold collection -- more than 3,000 items.<br><br>VP Julie Guggemos <a href="http://bit.ly/10y2Iuj" rel="nofollow noopener" target="_blank" data-ylk="slk:talked about the bathroom collection;elm:context_link;itc:0;sec:content-canvas" class="link ">talked about the bathroom collection</a>:<br><br>"We conducted extensive guest research to find out what attributes are most important to her. Take towels, for example. We just thought she wanted density in her towels, but they also have to be absorbent, super soft, bleach-friendly and benzoyl peroxide-safe. So we built those attributes into the Threshold towels and they’re just $6.99. From a value standpoint, they are totally unprecedented."
Target's behind-the-scenes blog, A Bullseye View, <a href="http://bit.ly/10y24wY" rel="nofollow noopener" target="_blank" data-ylk="slk:wrote about the life-size dollhouse;elm:context_link;itc:0;sec:content-canvas" class="link ">wrote about the life-size dollhouse</a>: "Target wants guests to make themselves at home—literally. Ladies can even stop by beauty stations inside the 'bathroom' for hair and makeup touch-ups with beauty experts."
About 45,000 people stopped by the installation in Grand Central Terminal's Vanderbilt Hall, Target said.<br><br><b><a href="http://yhoo.it/YLnOKB" rel="nofollow noopener" target="_blank" data-ylk="slk:Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.;elm:context_link;itc:0;sec:content-canvas" class="link ">Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.</a></b>
The goal of Target's new Threshold line of home items is "to maintain Target's style leadership position," <a href="http://bit.ly/10y2Iuj" rel="nofollow noopener" target="_blank" data-ylk="slk:VP Julie Guggemos said;elm:context_link;itc:0;sec:content-canvas" class="link ">VP Julie Guggemos said</a> on Target's behind-the-scenes blog, A Bullseye View.
Dinnerware is one of the categories that <a href="http://bit.ly/10y2Iuj" rel="nofollow noopener" target="_blank" data-ylk="slk:Target product design and development VP Julie Guggemos says she's most proud of;elm:context_link;itc:0;sec:content-canvas" class="link ">Target product design and development VP Julie Guggemos says she's most proud of</a>: <br><br>"We asked women many questions about their dinnerware—our goal was to redesign ceramics and porcelain. But the unanimous response was, 'You know what? We don’t love anything that’s breakable.' Moms with kids want dinnerware pieces that are unbreakable and dishwasher-friendly, but also beautiful and look great for adult meals too. So we developed an assortment of dinnerware that looks like ceramic and porcelain. We added a lot of details—scalloped edges, ribbed and beaded textures, beautiful colors and patterns—so that she can integrate durable Threshold plates with china or designer pieces she already owns. And now she doesn’t have to worry about kids accidentally dropping them on the floor."
A photo station invited visitors to take pictures.
A team of about 50 builders took 54 hours to construct the house in Grand Central Terminal.<br><br><b><a href="http://yhoo.it/YLnOKB" rel="nofollow noopener" target="_blank" data-ylk="slk:Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.;elm:context_link;itc:0;sec:content-canvas" class="link ">Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.</a></b>

Target built a life-size dollhouse in Manhattan's Grand Central Terminal to showcase its new Threshold home decor collection. The photos here are by Amy Schellenbaum of Curbed and by Target.

Read more about Target's life-size dollhouse on Yahoo! Homes' Spaces blog.

Also from Curbed:

• Inside Durrington House, Rod Stewart's Palatial New Manse
• "Avengers" Star Chris Evans Pays More Than Asking Price in the Hollywood Hills 
• Inside the Revamped 'Most Important Room in the World'