July 4 – the time for barbeques, the beach and fireworks. It’s also when some companies play up their all-American roots to appeal to the country’s patriotic sentiment. Brand Keys, a New York-based marketing research firm, released a survey to identify which of 197 brands were deemed the most “patriotic” by 4,500 consumers. The list of the most patriotic brands, published in USA Today, includes iconic American names like Levi’s and Coca-Cola, as well as a few surprises.
Here’s the full list. (Percentages indicate the strength of emotional engagement for the single value of “patriotism” the brand gets credit for.)