The 20 most reputable companies in the world
The Reputation Institute has released its annual ranking of the world’s most reputable companies.
The list is based on a system called RepTrak 100, which ranks companies on a scale of 0 to 100 based on “a company’s ability to deliver on stakeholder expectations across the 7 key rational dimensions of reputation.”
Those are: products & services, innovation, workplace, governance, citizenship, leadership and performance.
In order to qualify for the list, companies must meet three qualifications. According to ReputationInstitute.com, they must:
-Have a significant economic presence in the 15 largest economies
-Have an above average reputation in its home country
-Have global familiarity over 40 per cent