WestwoodOne's Super Bowl Audio Index Will Rank Most Creative Audio Ads Aired During Super Bowl XLVIII

The Consumer-Driven Index Will Increase Brand Campaign Reach and ROI

NEW YORK, Nov. 20, 2013 /PRNewswire/ -- WestwoodOne, the largest independent national audio media company in the U.S., will launch WestwoodOne's Super Bowl Audio Index, the first-ever consumer-driven index ranking the most creative audio commercials aired during Super Bowl XLVIII. 

The index will be comprised of all commercials aired on the 700+ radio stations which broadcast WestwoodOne's exclusive, play-by-play coverage of Super Bowl XLVIII.  Each of the commercials will be available for consumer voting through WestwoodOne.com on February 2, 2014.  Two awards will be announced across WestwoodOne's on-air and online broadcast network.

  • Listener's Choice: selected by consumers through an online voting process that can also be leveraged by marketers through social media, and activated through SoundHound, to create even more engaging experiences for listeners.
  • Media Choice: selected by an advisory council comprised of leading advertising, media and creative executives across multiple consumer categories.

"For brands wanting to engage a captive audience with the largest reach, there is no comparison to the Super Bowl," said Paul Caine, CEO of WestwoodOne. "We created the Index as a new way for all brands to leverage the power of sound and capitalize on this massive advertising moment.  The index enables marketers to engage more intimately with 26 million+ listeners, expanding their campaigns and maximizing their marketing dollars."

WestwoodOne's coverage of the Super Bowl is broadcast across terrestrial radio, on SiriusXM Satellite Radio, NFL.com/Audiopass, NFL Mobile from Verizon subscribers, in the stadium during the game, and on the American Forces Radio Network.  The action-packed day includes a full 12 hours of coverage, including 7 Days to Sunday, a week-long series leading up to The Big Game.  The on-air series will feature an hour-long show each night showcasing Super Bowl team players, past Super Bowl heroes, and all the special league and fan activities and events taking place in New York/New Jersey. 

For marketers in need of production services, WestwoodOne Studio, a full-service audio production team dedicated to developing world-class creative consumer advertising, is available to support marketers who want to produce content that connects with today's mobile audio consumer.

ABOUT WESTWOODONE
WestwoodOne, the largest independent national audio company in the U.S, activates the power of sound to deliver compelling cross-platform audio content to more than 8,200 media partners and 225 million consumers each week. WestwoodOne's rich array of content and services includes live play-by-play sports and sports talk programming; music and entertainment programs; news, talk, and information programming; 24/7 music formats; prep services; and customized music, jingles and imaging; and national sales representation. www.westwoodone.com

Search