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WƎLL PEOPLE Unveils Super Clean Skincare for All Skin

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Dermatologist-Developed, Plant-Powered, Accessible and Clean Formulas for Every Type of Skin

OAKLAND, Calif., October 14, 2021--(BUSINESS WIRE)--WƎLL PEOPLE, the pioneering clean beauty brand that beauty insiders have long turned to for super clean, super natural, plant-powered cosmetics, is launching a new skincare collection featuring five products that includes a moisturizer, cleanser, exfoliating powder, eye gel-cream and facial oil. Like WƎLL PEOPLE cosmetics, the WƎLL PEOPLE skincare collection offers dermatologist-developed formulas that support long term skin health and are infused with rich plant-powered ingredients. Now you can choose WƎLL PEOPLE for your complete beauty routine.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211014005623/en/

WƎLL PEOPLE is launching a new skincare collection that is dermatologist-developed, plant-powered, and super clean for all skin. The collection includes: a moisturizer, cleanser, exfoliating powder, eye gel-cream and facial oil. (Photo: Business Wire)

"For 13 years, WƎLL PEOPLE has been a leader in clean formulations, making clean beauty products with your health in mind," says Shirley Pinkson Manas, Co-Founder, WƎLL PEOPLE. "Since the very beginning, we made it our mission to prove that natural cosmetics could perform just as well, if not better than any brand on the market and that’s what we achieve. Fans of WƎLL PEOPLE have long hoped for a companion skincare collection and we’re thrilled to offer them to our community."

PLANT-POWERED FORMULAS

Each WƎLL PEOPLE skincare product packs a punch with highly effective, plant-powered ingredients, including:

  • Snow mushroom, which mimics the properties of hyaluronic acid by pulling moisture into the skin, leaving it plumped, soothed and hydrated.

  • Aloe juice, a rich source of vitamins and antioxidants that help leave skin feeling soothed, calm and hydrated.

  • Broccoli seed oil, a naturally derived silicone alternative that’s high in skin-soothing fatty acids such as Omega 6 and 9 and helps leave skin smooth, hydrated and nourished.

"Thanks to our over a decade-long heritage of creating cutting-edge, super clean products, we’re able to offer skincare ingredients and formulas that can be trusted to perform at the highest, safest level," notes Co-Founder and Dermatologist Dr. Renee Snyder.

WHAT CLEAN MEANS

WƎLL PEOPLE loves plants and plant-based ingredients. What it doesn’t love? Synthetic fillers, sulfates, preservatives, fragrances and over 1,700 other additives that do not meet their high standards. WƎLL PEOPLE skincare products are vegan, gluten-free and cruelty-free, Leaping Bunny and PETA certified. WƎLL PEOPLE skincare also meets the company’s strict standards for clean, safe, authentic, plant-based ingredients, just like WƎLL PEOPLE cosmetics.

YOUR SKIN—ALL’S WELL

The five innovative products are designed to benefit all skin concerns, simply and effectively, when used daily:

Juice Cleanse Soothing Aloe Face Cleanser ($18)

Plant Powered By:

  • Aloe Juice

  • Broccoli Seed Oil

  • Geranium Flower Oil

Refresh! This gentle, gel-based cleanser removes impurities and cleans the skin, leaving it soft, soothed and hydrated.

Plant Powderfoliant Renewing Charcoal Exfoliating Powder ($18)

Plant Powered By:

  • Green Tea Powder

  • Charcoal

  • Lactic Acid

Polish! This effective, plant powered powder exfoliator transforms into a comforting, creamy lather with a few drops of water. It polishes the complexion while removing impurities leaving skin feeling soft and smooth to the touch. Gentle enough for daily use.

Fresh Dew Snow Mushroom Gel-Cream Moisturizer ($22)

Plant Powered By:

  • Snow Mushroom

  • Broccoli Seed Oil

  • Hyaluronic Acid

Quench! Super charge skin moisture with this lightweight, gel-textured moisturizer. It delivers skin plumping hydration by supporting skin’s moisture barrier while improving texture and tone for a healthy-looking complexion.

Revitalizing Dew Snow Mushroom Eye Gel-Cream ($18)

Plant Powered By:

  • Aloe Juice

  • Snow Mushroom

  • Broccoli Seed Oil

Awaken your eyes with this gel-based eye cream that delivers rich, weightless plumping moisture that revives the skin around the eye area. This plant-driven formula helps minimize the appearance of fine lines and fatigue imparting an eye-opening glow.

Plant Elixir Replenishing Botanical Facial Oil ($24)

Plant Powered By:

  • Chia Seed Oil

  • Avocado Oil

  • Meadowfoam Seed Oil

Glow! Comprised of 99% plant oils, this lightweight facial oil treats skin to a luxurious boost of comfort, moisture, nourishment and radiance. It’s absorbed into skin and easily and can be used to customize any skincare routine by adding one or two drops to daily moisturizer.

HEALTHY SKIN, HEALTHY PLANET

In addition to formulas that improve your skin’s long-term health, it is also as important that we respect the planet. That’s why we’ve created chic, modern new packaging with sustainably sourced cartons that are Forest Stewardship Council (FSC)-certified and come from responsibly managed forests that provide environmental, social and economic benefits.

"With today’s heightened focus on wellness and self-care, the time couldn’t be more perfect for skincare from WƎLL PEOPLE," says Shirley. "As a pioneer in the clean beauty space and as a purpose driven company, we believe everyone looking for simple, effective, benefit-driven skin care will find solutions with WƎLL PEOPLE skincare."

WƎLL PEOPLE skincare is available on www.ulta.com. It will be available on www.w3llpeople.com on October 15 and www.target.com on October 24. It will be launching in select ULTA BEAUTY and Target stores in January 2022.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211014005623/en/

Contacts

e.l.f. Beauty Inquiries:
Melinda Fried
Corporate Communications, e.l.f. Beauty
mfried@elfbeauty.com

Business Media Inquiries:
Brittany Fraser
ICR, Inc.
ELFPR@icrinc.com

Consumer Media Inquiries:
Danielle Marmel
SHADOW
Danielle@weareshadow.com

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