The Daily Beast
Photo Illustration by The Daily Beast/Photos GettyInauguration Day dawned with Melania Trump striding onto Air Force One, departing DC in the most expensive Jackie Kennedy Halloween costume ever put together (Chanel jacket, Dolce & Gabbana dress, Louboutins, huge sunglasses).Then, Jill Biden and Kamala Harris emerged for a pre-Inaugural church service wearing clothes that were fresher. You might consider it a reset from the exaggerated Trump look.Biden wore an ocean blue wool tweed coat and dress by Alexandra O’Neill’s New York-based label, Markarian. A representative wrote in a statement to The Daily Beast that the outfit was custom. Douglas Emhoff, U.S. Vice President Kamala Harris, Dr. Jill Biden and President Joe Biden. Photo by Joe Raedle/Getty Images As a sign of the times, O’Neill also made a matching face mask for the ensemble. The coat had velvet on its collar and cuffs, and the dress has a chiffon bodice and scalloped skirt. It was hand embroidered with Swarovski pearls and crystals by the Markarian team.Will Joe Biden Wear Ralph Lauren on Inauguration Day? “The color blue was chosen for the pieces to signify trust, confidence, and stability,” a press release read.While Melania Trump went out in a blaze of expensive European designers, Biden’s decision to elevate lesser known names must be intentional. New York’s fashion community was ravaged by the coronavirus, and some brands shuttered completely due to the economic fallout.It recalls Michelle Obama’s decision to wear Isabel Toledo and then-unknown Jason Wu for her husband’s first inauguration in 2008. It appears that diplomatic, purposeful fashion is back with the Bidens.On Inauguration Eve, Dr. Jill Biden wore a look by Jonathan Cohen, another New York studio. It was a feat of color coordination—a purple coat with a velvet sash around the waist, periwinkle leather gloves, and a patterned face mask Cohen made with recycled fabrics from past collections. Cohen’s website sells all three pieces on its website. The “Unity” coat and frock cost $3895 and $2295, respectively. Douglas Emhoff, Kamala Harris, Dr. Jill Biden and Joe Biden. Michael M. Santiago/Getty Images A representative for Cohen declined The Daily Beast’s request for comment, but the brand’s Instagram acknowledged the significance of the moment on Instagram. “Waking up with immense pride and gratitude. Here’s to a new day,” read a caption underneath a photo of the Bidens at Tuesday night’s coronavirus memorial.Speaking of purple, Vice President-elect Kamala Harris wore her own big violet coat to the swearing-in ceremony. CNN’s Abby Phillip noted that it was a nod to Shirley Chisholm, the first African American woman in America to run for president. Douglas Emhoff and Kamala Harris Drew Angerer/Getty Images It came courtesy of Christopher John Rogers, who works in Brooklyn but grew up in Baton Rouge. He won the $400,000 CFDA/Vogue fashion fund award in 2019. Representatives for Rogers did not respond to The Daily Beast’s request for comment.Harris showed up to the pre-Inauguration coronavirus memorial in a camel coat by Kerby Jean-Raymond of Pyer Moss, which featured very smart, wave-shaped tailoring on the back. Jean-Raymond was a strong champion of the New York design community during the early days of the pandemic, converting his studio into a donation center for PPE. He had also donated $5,000 of supplies to the frontlines and gave $50,000 to minority and female-owned businesses impacted by the disaster. Douglas Emhoff (L) and U.S. Vice President-elect Kamala Harris look down the National Mall as lamps are lit to honor the nearly 400,000 American victims of the coronavirus pandemic at the Lincoln Memorial Reflecting Pool January 19, 2021. Chip Somodevilla/Getty Images Both Joe Biden and Second Gentleman Doug Emhoff wore navy suits by Ralph Lauren. Bloomberg’s Kim Bhasin reported that Biden is the first president to choose the all-American designer, though he has dressed first ladies many times. Melania Trump wore a Robin egg blue Ralph Lauren suit to Trump’s 2017 inauguration, and Hillary Clinton often picked him for the campaign trail.Michelle Obama wore a plum alpaca sweater and pants with a cashmere coat by Sergio Hudson. Her unabashedly look quickly went viral. And how could it not? That hair! The belt! Why pay attention to anything else? Michelle Obama in Sergio Hudson at the Inauguration. Rob Carr/Getty Images Bernie Sanders’ ultra-comfy mittens look—truly fit for a day spent shopping at a Vermont LL Bean outlet—also drew the attention of the Internet. Not as significant as the Biden or Harris fashion, of course, but truly a bright moment in a day filled with Trump pettiness and security anxieties.Perhaps the most literal style statement of the day: Elizabeth Warren’s pink Planned Parenthood-branded scarf. No need to ask where she aligns; she wore it around her neck. Bernie Sanders at the Inauguration SAUL LOEB/POOL/AFP via Getty Images Ella Emhoff, Harris’s stepdaughter and Parsons fashion design student, showed up in a very Brooklyn-goes-to-DC look. Her brown plaid coat, with amber embellishments, was a surprisingly delightful moment of the day.Excited for Ella Emhoff to become a style icon over the next four years pic.twitter.com/aE6UVTk9oh— Meghan Smith (@meghansmith55) January 20, 2021 Ultimately, the clothes told the story like they tend to do. More than tell, they screamed: the Trump era is over. Jill Biden and Kamala Harris showed up wearing their morals—and pointedly proving that can be stylish, too.Read more at The Daily Beast.Get our top stories in your inbox every day. Sign up now!Daily Beast Membership: Beast Inside goes deeper on the stories that matter to you. Learn more.