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TSXV Trading Symbol: VPI
VANCOUVER, BC, May 12, 2021 /CNW/ - Vitality Products Inc. (TSXV: VPI) (the "Company" or "Vitality") is pleased to announce its latest actions for online sales growth of its award-winning line of vitamins and natural health supplements. The Company has added new staff, is expanding current advertising campaigns and is starting on the implementation of a subscription model to build repeat sales on vitality.ca. Following the success of a recent private placement, the Company has $1,500,000 for sales growth in 2021.
Vitality has hired Sarah Hourigan as Senior Ecommerce Manager – a first for Vitality – to oversee the growth of vitality.ca, amazon.ca and amazon.com. Sarah joins Vitality from Aritzia (TSX: ATZ) and holds a Masters of Business (Marketing) from the National University of Ireland; Sarah also worked for Yahoo and shoes.com. Sarah will be assisted by Claire Tang, Marketing Communications Coordinator, to support user experience, amazon advertising, social media and video production; Claire holds a Bachelor of Commerce from the Beedie School of Business at SFU. The team will be supported by Matthew Whittle as Business Intelligence & Sales Specialist; Matthew joined Vitality in 2019 and holds a Bachelor of Commerce (Marketing) from Queen's University.
"One of our key opportunities for growth at Vitality is online," said Cheryl Grant, President & CEO. "We are excited to leverage the funds from the private placement for new staff including a dedicated online sales and marketing team. We are eager to share more with the market and shareholders in the months to come."
The Company's online sales growth will also be supported with $48,500 of funding for digital advertising through the BC Agrifood & Seafood Market Development Program. Funding for the project has been provided by the Governments of Canada and British Columbia through the Canadian Agricultural Partnership, a federal-provincial-territorial initiative. The program is delivered by the Investment Agriculture Foundation of BC.
The Company will increase its investment into advertising on social media (Facebook ads), display ads and search (google ads), as well as start geotargeted advertising and test creative for customer conversion.
Visit our new Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in 600 natural health stores and online, the products are non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant" (signed)
Cheryl A. Grant, President & CEO
Information set forth in this news release involves forward-looking statements. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.
THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.
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SOURCE Vitality Products Inc.
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