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VITALITY SIGNS BROKER AND IS SET TO LAUNCH AWARD-WINNING VITAMINS AND SUPPLEMENTS TO US RETAIL

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Vitality to Exhibit at Natural Products Expo West from March 10-12 in California

VANCOUVER, BC, March 2, 2022 /CNW/ - Vitality Products Inc. (TSXV: VPI) (the "Company" or "Vitality") announces the upcoming launch of its award-winning line of vitamins and supplements to US retailers at Natural Products Expo West – the industry's largest US tradeshow. The United States is the world's largest market for vitamins and supplements. Vitality has successfully established its product line of 13 products in Canada and won 11 industry awards including best new supplement, consumer choice and retailer choice – women's health.

www.vitality.ca (CNW Group/Vitality Products Inc.)
www.vitality.ca (CNW Group/Vitality Products Inc.)

"This is a pivotal time for Vitality as we enter the world's leading market for vitamins and supplements," says Cheryl Grant, President & CEO, Vitality Products Inc. "With the reopening of the border, and green light on tradeshows, we are excited to build Vitality. I have clearly spoken to the sales potential for Vitality including Power Iron + Spirulina in the US and we are now standing at the doorstep of turning a plan into a reality."

Vitality will target sales in the Western US and signed Grass Roots Marketing, an established broker, to build sales. Grass Roots Marketing provides an exceptional full-service sales and marketing team for natural, organic, and specialty brands. Their committed staff of 26 are dedicated to providing superior natural and specialty brokerage services including bringing products to top distributors, retailers and ongoing sales management in the Pacific Northwest, California, and Western States (https://www.grmarketing.net).

"It has been an immense effort to prepare the product line for the US and we are excited to introduce Vitality to US retailers and consumers," added Cheryl Grant.

Vitality will debut its products in its own 10' x 20' Booth #3567 of the Supplements Hall at the Anaheim Convention Centre this March 10-12 (https://www.expowest.com/en/home.html).

About the US Market

The North American dietary supplements market size was valued at USD 50 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.6 % from 2021 to 2028. The increasing consumer awareness regarding personal health and wellbeing is one of the key drivers of the market. Furthermore, growing demand for preventive health products to lead healthy & disease-free life and a rising number of fitness centers, health clubs, and gymnasiums are expected to drive the market over the forecast period.1

About Natural Products Expo West

The Natural Products Expo West show is the largest natural health and organic products trade show in North America. The NPEW show is the annual meeting of over 60,000 organic and natural products industry professionals and combines the entire value chain of healthy products, including today's best sellers and tomorrow's trends. This trade show is mainly visited by retail buyers and gathers an average of 3,000 exhibitors. To learn more: https://www.expowest.com/en/home.html

About Vitality

Visit our new Investor site: investinvitality.com

VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, Canada and currently sold in 600 natural health stores and online, the products are non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products. To view the full products visit: www.vitality.ca

On behalf of the Board of
VITALITY PRODUCTS INC.

"Cheryl A. Grant" (signed)
____________________________________
Cheryl A. Grant, President & CEO

Forward-Looking Information

Information set forth in this news release involves forward-looking statements. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

____________________________________

SOURCE Vitality Products Inc.

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