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VANCOUVER, BC, Nov. 17, 2021 /CNW/ - Vitality Products Inc. (TSXV: VPI) (the "Company" or "Vitality") is pleased to announce the launch of subscription-based ordering of its award-winning line of vitamins and supplements, allowing customers to make purchases on a convenient, recurring basis. Additionally, the Company has redesigned its website to facilitate this new service and improve its ease of use and functionality from a consumer perspective.
"We are extremely excited to announce the launch of our new subscription platform. With the growing demand from consumers to purchase vitamins and supplements online, the launch of Vitality's new subscription platform positions the Company to reach and build with new and existing customers. Our new website is designed to put customers first, and by providing a seamless customer experience, Vitality aims to make direct purchases easy," said Cheryl Grant, President & CEO; "the launch of the new website complete with subscription service has been a key objective for Vitality and we look forward to sharing more details on our growth through this new channel in the future."
Significantly, 15% of online consumers have subscribed to an e-commerce service in the last year and of those over 60% are female. Consumers use subscriptions for convenience, replenishment and access to perks including discounts.1
The entrance of a subscription service allows for customers to be charged on a recurring basis for products. Customers can choose how often they want to receive product(s) with monthly intervals of shipping every month and up to once every six months. Customers have the option to renew, cancel at any time, or pause orders for convenience; while Vitality will have the opportunity to build with customers and generate recurring revenue.
Vitality's new website has added enhanced features on product pages including videos and customer reviews to support education and conversion to purchase. Over the next three months, Vitality will increase search advertising and social media ads to drive new customers to www.vitality.ca and www.vitalityglow.ca, which features Vitality's new collagen line. In addition, email campaigns will engage past customers on vitality.ca to sign up for the new subscription service. November to February is one of the busiest seasons for natural health, and supplements with New Year, New You – as customers commit to a healthier lifestyle and explore new products.
To view the new website with Subscribe & Save visit: www.vitality.ca.
1 Lisa Ross, The Rise of E-Commerce Subscription Model and Services – Statists and Trends. May 12, 2021. https://www.invespcro.com/blog/e-commerce-subscription-model/
Visit our new Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in 600 natural health stores and online, the products are non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching, and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant" (signed)
Cheryl A. Grant, President & CEO
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SOURCE Vitality Products Inc.
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