USA Food Sampling: Experiential Marketing Benchmarks for the CPG Industry
Dublin, Feb. 25, 2021 (GLOBE NEWSWIRE) -- The "Food Sampling: Experiential Marketing Benchmarks Report" report has been added to ResearchAndMarkets.com's offering.
The Food Sampling: Experiential Marketing Benchmarks Report details consumer reach, impact, and return-on-investment benchmarks for marketing activations completed for brands in the CPG Food segment. When it comes to marketing products in the CPG Food category, there is no better way to gain consumer insights than by letting them try the product for themselves. Traditionally, the most common forms of CPG Food sampling have come from conventional retail outlets and the company itself. Experiential has rapidly become another avenue for CPG brands to sample their products.
Benchmarking metrics represent data from multiple experiential marketing campaigns combined in different ways to serve as a point of comparison. Benchmarks for this report consist of data derived from 36,186 consumer exit interviews conducted at 6,050 events (84% Wet Sampling) where a CPG Food brand was sampled. The data from onsite consumer interviews are combined with field staff recap insights to form the basis of the data used in this report. Benchmarks gathered from this report showcase how consumer insights could be applied across all brands in the food sampling category.
Data collected for this report comes from an estimated 22,106,909 consumers who attended food sampling event venues. A total of 3,442,531 food sample distributions were used to compile data into this report. This comprehensive CPG Food category includes Bread & Bakery; Canned Goods & Soups; Condiments, Spices & Baking; Dairy, Eggs & Cheese; Frozen Foods; Grains, Pasta & Sides; Meat & Seafood; Cookies, Snacks & Candy (i.e., Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snacks).
Key Topics Covered:
1. Index of Tables
2. Introduction to This Report
3. Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
3.1 Designing A Winning Marketing Campaign
3.2 Selling To Stakeholders
3.3 Negotiating Better Venue/Sponsorship Agreements
3.4 Validating A Proposal's Performance Promises And Budget
3.5 Managing Campaign Performance
4. Experiential Measurement Best Practices - The Theory
4.1 Measuring Experiential And Event Marketing
4.2 How Event Marketing Drives Purchase Behavior
4.3 How To Generate Consumer Insights With Your Event Marketing Data
5. Metrics And Definitions For This Report
5.1 How To Choose The Most Appropriate Benchmarks
5.2 Table Structure And Data Anonymity
6. Event Marketing Reach
6.1 Introduction
6.2 Event Marketing Efficiency
6.3 Cost Per Event Day
6.4 Event Marketing Reach Quality
6.5 Benchmarking Event Marketing Reach Quality
7. Event Marketing Impact
7.1 Introduction
7.2 The 4-stage Purchase Cycle And Event Marketing Impact
7.3 Event Marketing Impact Metrics - Consumer Awareness
7.4 Event Marketing Impact Metrics - Advocacy And Purchase
8. Event Marketing Return-on-Investment
8.1 What Is ROI And What Drives It?
8.2 The ROI Model
8.3 Using ROI Modeling To Develop Campaign Strategy
8.4 Return-on-investment Benchmark Calculations
9. Appendix
List of Tables
Age/Generation Prevalence Benchmarks by Venue Type/Industry Category
Age/Generation Prevalence Overall
Consumer Brand Awareness Benchmarks by Gender
Consumer Brand Awareness Benchmarks by Generation
Consumer Brand Awareness Benchmarks by Parental Status
Consumer Brand Awareness Benchmarks by Venue Type/Industry Category
Consumer Brand Awareness Overall
Consumer Loyalty Benchmarks by Gender
Consumer Purchase Intent Benchmarks by Generation
Consumer Purchase Intent Benchmarks by Parental Status
Consumer Purchase Intent Benchmarks by Venue Type/Industry Category
Consumer Purchase Intent Overall
Consumer Recommend Intent/Advocacy Benchmarks by Gender
Consumer Recommend Intent/Advocacy Benchmarks by Generation
Consumer Recommend Intent/Advocacy Benchmarks by Parental Status
Consumer Recommend Intent/Advocacy Benchmarks by Venue Type/Industry Category
Consumer Recommend Intent/Advocacy Overall
Cost per Event Day
Cost per Event Day Benchmarks by Non-Sampling Interaction Type and Event Size
Cost per Event Day Benchmarks by Sampling Interaction Type and Event Size
Cost per Event Day Benchmarks by Venue Type/Industry Category (where available)
Cost per Interaction
Current Customers/Buyers Purchase Intent Benchmarks by Gender
Current Customers/Buyers Purchase Intent Benchmarks by Generation
Current Customers/Buyers Purchase Intent Benchmarks by Parental Status
Current Customers/Buyers Purchase Intent Benchmarks by Venue Type/Industry Category
Derived Return-on-Investment (ROI) Benchmarks
Derived ROI Benchmarks by Venue Type/Industry Category (1 of 2; where available)
Derived ROI Benchmarks by Venue Type/Industry Category (2 of 2; where available)
Derived ROI Variation by Product Price and Event Budget
Direct ROI Benchmarks by Venue Type/Industry Category (where available)
Direct ROI Benchmarks Overall
Full Database Overview: Consumer Interview Counts by Geographic Region and State
Full Database Overview: Generation Exit Interview Counts by Gender
Full Database Overview: Industry and Venue Classification Counts
Full Database Overview: Parental Status Exit Interview Counts by Gender
Gender Prevalence Benchmarks by Venue Type/Industry Category
Gender Prevalence Overall
Interaction Benchmarks by Venue Type/Industry Category
Interaction Benchmarks for Non-Sampling Interactions by Event Size
Interaction Benchmarks for Sampling Interactions by Event Size
Interactions per Activation Hour
Interactions per Event Day
Metrics Required for Experiential ROI Modeling
Newly Educated/Aware Non-Customer Purchase Intent Benchmarks by Gender
Newly Educated/Aware Non-Customer Purchase Intent Benchmarks by Generation
Newly Educated/Aware Non-Customer Purchase Intent Benchmarks by Parental Status
Newly Educated/Aware Non-Customer Purchase Intent Benchmarks by Venue Type/Industry Category
Parental Status Prevalence Benchmarks by Venue Type/Industry Category
Parental Status Prevalence Overall
Sample Experiential Revenue Model
Sample Impression Benchmark Values by Media Channel
Sampling/Interaction Type
Win-Back Consumer Purchase Intent Benchmarks by Venue Type/Industry Category
Win-Back Consumers Purchase Intent Benchmarks by Gender
Win-Back Consumers Purchase Intent Benchmarks by Generation
Win-Back Consumers Purchase Intent Benchmarks by Parental Status
Win-Back Consumers Purchase Intent Benchmarks by Venue Type/Industry Category
Word-of-Mouth Averages: People Told
For more information about this report visit https://www.researchandmarkets.com/r/9h93gy
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