UAW demands cost-of-living salary adjustment as Americans feel pinch of inflation

Americans' paychecks just aren't keeping up.

Although workers’ annual pay increases have outpaced inflation since May, their spending power has shrunk over the past two years as inflation drove up overall prices by roughly 12%. Essentials like groceries and utilities have jumped even higher.

With high costs eroding millions of household budgets, unions like the United Auto Workers are now starting to push employers to reinstate a once common but now rarer mechanism for ensuring that wages keep up with inflation.

COLA, or cost-of-living adjustments to paychecks, are well-known by Social Security recipients, millions of whom live on a fixed income and carefully track the yearly, inflation-adjusted tweaks to their benefits. But for anyone else, the pay bumps that were baked into many union contracts for decades have fallen away over the last half-century. The government has even stopped tracking data on them.

But COLA is returning to the national conversation. The striking UAW, in its tense negotiations with automakers, has said it will not accept a contract agreement without a COLA, an unnamed source familiar with the contract talks told the Detroit Free Press, part of the USA TODAY network.

"(We've seen) very high inflation. Workers are feeling that pain and they're saying, 'We want to be protected,'” said Rebecca Kolins Givan, an associate professor at the Rutgers School of Management and Labor Relations in New Jersey.

Members of the UAW (United Auto Workers) picket and hold signs outside of the UAW Local 900 headquarters across the street from the Ford Assembly Plant in Wayne, Mich., on Sept. 15.
Members of the UAW (United Auto Workers) picket and hold signs outside of the UAW Local 900 headquarters across the street from the Ford Assembly Plant in Wayne, Mich., on Sept. 15.

Why COLA provisions disappeared

COLA provisions used to be common among union contracts, with 61% including them in 1976, according to data from the Bureau of Labor Statistics. Twenty years later, the percentage had dropped to about one-third of that peak level.

The 61% included UAW contracts with the Detroit Three automakers (General Motors, Ford and Stellantis – formerly Chrysler), which adopted the wage adjustments in 1948 and 1950. The provisions followed a spike in inflation, with overall consumer prices up nearly 20% from the year prior in March 1947.

Inflation spiked once again ahead of COLA’s peak in the mid-1970s, with overall consumer prices growing 11.8% year-over-year in January 1975.

The prominence of unions in the 1970s and '80s also helped COLA numbers. Data from the BLS shows that 20% of American workers were union members in 1983 ‒ the first year for which comparable data are available ‒ versus 10% in 2022.

"When unions were stronger, they were able to fight for COLAs and win them," Givan said.

But as union power waned and inflation eased, so did COLA coverage. By 1995, 22% of union contracts had the provisions, according to BLS data.