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Travel + Leisure Frustrated by Sluggish Vacation Exchange Sales

Exterior beach shot of the Wyndham Deerfield Beach Resort in Deerfield Beach, Florida. Source: Wyndham Hotels and Resorts.
Exterior beach shot of the Wyndham Deerfield Beach Resort in Deerfield Beach, Florida. Source: Wyndham Hotels and Resorts.

Travel+Leisure Group is focused on growing its vacation exchange — an underperforming part of its vacation ownership business — as revenues from the segment remained flat in the first quarter of this year.

The Travel and Membership segment, which includes vacation exchange brand RCI, saw a decrease in transactions. That trend was partly attributed to lower membership growth — with revenues totaling $200 million in the first quarter, according to results released on Wednesday.

“The macro trend around exchange has been intact for a decade now, which is across the industry,” said Travel + Leisure chief executive officer Michael Brown. “I mean that’s nothing new this quarter or last year or even pre-COVID. That’s been going on for a decade, which has created a natural headwind against the entire exchange space.”

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Brown added that despite slower growth, the company is optimistic with its plan to spend marketing dollars and increase inventory to combat the sluggishness.

The company posted a consolidated net income of $64 million and revenue of $879 million for the first quarter. The company updated its full-year adjusted earnings before interest, taxes, depreciation, and amortization guidance from a range of between $920 million to $940 million to a range of between $925 million and $945 million.

The vacation ownership side of the business delivered 135,000 tours in the first quarter, a 24 percent growth over the prior year. That helped it drive a revenue increase of 12 percent and an estimated profit increase of 25 percent over the same period a year earlier.

“As new owners continue to come back into the timeshare space as we’re predicting and forecasting a nice jump this year in our business, that will provide a nice tailwind to the second half of the year and into 2024,” Brown said.

In March, Travel + Leisure sold its British subsidiary Love Home Swap to French vacation swap company HomeExchange, and reported that it incurred a $2 million loss on the sale of this subsidiary.

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