Amid the COVID-19 pandemic, with most sports fans unable to attend games in person even after leagues returned to play, sports betting operators thrived in 2020.
DraftKings (DKNG) went public on April 24 by merging with a SPAC, and its shares are up more than 200% since. Shares of FanDuel parent company Flutter (PDYPY) are up 62% in 2020; shares of Penn Gaming (PENN), majority owner of Barstool Sports, are up 262%. All of this despite U.S. sports hitting pause for four months.
The ongoing race between betting companies is well illustrated by the parade of team partnerships they’ve announced.
DraftKings and FanDuel in particular, which unsuccessfully tried to merge in 2017, have gone head-to-head in their efforts to rack up pacts with pro teams, though MGM has rapidly ramped up its team deal signing through its BetMGM brand. FanDuel, in June, nabbed the first “official sports betting partner” deal in the NFL with the Denver Broncos; other teams followed suit. MGM, unsurprisingly, has racked up deals with Las Vegas-based teams.
Each of these deals looks a little different: some are exclusive (like MGM’s deal with MLS), some are not (the Detroit Pistons signed deals with both DraftKings and FanDuel); some only cover daily fantasy sports (see FanDuel’s deal with the New York Jets), some only include betting (FanDuel’s deal with the PGA Tour), but most include both.
Betting brands are poised to continue going head-to-head in signing team partnerships. Yahoo Finance will track all their team deals here and keep this post updated as new deals are announced.
This tracker was last updated on Jan. 27, 2021.
DraftKings league deals
MLB: DFS (exclusive partner); sports betting
NASCAR: DFS; sports betting
NBA: sports betting
NFL: DFS (exclusive partner)
PGA TOUR: DFS; sports betting
Premier Lacrosse League: sports betting
DraftKings team deals
Dallas Cowboys: DFS
New England Patriots: DFS
New York Giants: DFS; sports betting; casino partner
Philadelphia Eagles: DFS; sports betting
Boston Celtics: DFS
Charlotte Hornets: DFS
Detroit Pistons: DFS; sports betting; casino partner
Indiana Pacers: DFS; sports betting
New York Knicks: DFS; sports betting
Philadelphia 76ers: DFS; sports betting
Chicago Cubs: DFS; sports betting
Colorado Rockies: DFS; sports betting
Nashville Predators: DFS; sports betting
New York Rangers: DFS; sports betting
FanDuel league deals
NBA: DFS (exclusive partner); sports betting
MLB: sports betting
NHL: DFS (exclusive partner); sports betting
PGA Tour: sports betting
FanDuel team deals
Carolina Panthers: DFS
Denver Broncos: DFS; sports betting
Indianapolis Colts: DFS; sports betting
New York Jets: DFS
Washington Football Team: DFS
Brooklyn Nets: DFS
Chicago Bulls: DFS; sports betting
Detroit Pistons: sports betting
Memphis Grizzlies: DFS; sports betting
Chicago White Sox: DFS; sports betting
New York Yankees: DFS; sports betting
DC United: DFS; sports betting
New York Liberty: DFS
BetMGM league deals
BetMGM team deals (all are for sports betting)
Las Vegas Raiders
New York Jets
Washington Nationals (exclusive)
Detroit Red Wings
Vegas Golden Knights
Las Vegas Aces (exclusive)
Daniel Roberts is an editor-at-large at Yahoo Finance and specializes in sports business. Follow him on Twitter at @readDanwrite.