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Is It Too Late To Consider Buying Alliance Data Systems Corporation (NYSE:ADS)?

Alliance Data Systems Corporation (NYSE:ADS), which is in the it business, and is based in United States, received a lot of attention from a substantial price movement on the NYSE over the last few months, increasing to US$135 at one point, and dropping to the lows of US$100.00. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Alliance Data Systems's current trading price of US$105 reflective of the actual value of the mid-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at Alliance Data Systems’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.

View our latest analysis for Alliance Data Systems

Is Alliance Data Systems still cheap?

Great news for investors – Alliance Data Systems is still trading at a fairly cheap price. I’ve used the price-to-earnings ratio in this instance because there’s not enough visibility to forecast its cash flows. The stock’s ratio of 7.76x is currently well-below the industry average of 30.18x, meaning that it is trading at a cheaper price relative to its peers. What’s more interesting is that, Alliance Data Systems’s share price is quite volatile, which gives us more chances to buy since the share price could sink lower (or rise higher) in the future. This is based on its high beta, which is a good indicator for how much the stock moves relative to the rest of the market.

What kind of growth will Alliance Data Systems generate?

NYSE:ADS Past and Future Earnings, December 12th 2019
NYSE:ADS Past and Future Earnings, December 12th 2019

Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Although value investors would argue that it’s the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. Though in the case of Alliance Data Systems, it is expected to deliver a relatively unexciting earnings growth of 7.5%, which doesn’t help build up its investment thesis. Growth doesn’t appear to be a main reason for a buy decision for the company, at least in the near term.

What this means for you:

Are you a shareholder? Even though growth is relatively muted, since ADS is currently undervalued, it may be a great time to accumulate more of your holdings in the stock. However, there are also other factors such as capital structure to consider, which could explain the current undervaluation.

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Are you a potential investor? If you’ve been keeping an eye on ADS for a while, now might be the time to make a leap. Its future outlook isn’t fully reflected in the current share price yet, which means it’s not too late to buy ADS. But before you make any investment decisions, consider other factors such as the strength of its balance sheet, in order to make a well-informed buy.

Price is just the tip of the iceberg. Dig deeper into what truly matters – the fundamentals – before you make a decision on Alliance Data Systems. You can find everything you need to know about Alliance Data Systems in the latest infographic research report. If you are no longer interested in Alliance Data Systems, you can use our free platform to see my list of over 50 other stocks with a high growth potential.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.