Advertisement
Canada markets open in 5 hours 45 minutes
  • S&P/TSX

    21,837.18
    -12.02 (-0.06%)
     
  • S&P 500

    5,149.42
    +32.33 (+0.63%)
     
  • DOW

    38,790.43
    +75.63 (+0.20%)
     
  • CAD/USD

    0.7373
    -0.0016 (-0.21%)
     
  • CRUDE OIL

    82.70
    -0.02 (-0.02%)
     
  • Bitcoin CAD

    87,003.41
    -5,475.24 (-5.92%)
     
  • CMC Crypto 200

    885.54
    0.00 (0.00%)
     
  • GOLD FUTURES

    2,160.10
    -4.20 (-0.19%)
     
  • RUSSELL 2000

    2,024.74
    -14.58 (-0.72%)
     
  • 10-Yr Bond

    4.3400
    0.0000 (0.00%)
     
  • NASDAQ futures

    18,194.25
    -37.25 (-0.20%)
     
  • VOLATILITY

    14.48
    +0.15 (+1.05%)
     
  • FTSE

    7,722.55
    -4.87 (-0.06%)
     
  • NIKKEI 225

    40,003.60
    +263.20 (+0.66%)
     
  • CAD/EUR

    0.6785
    -0.0007 (-0.10%)
     

Tesla is finally building an SUV — and they want it to appeal to women

tesla model x detroit auto show naias 2013
tesla model x detroit auto show naias 2013

(Alex Davies / Business Insider)

In the coming months, Tesla long-awaited Model X SUV is finally set to debut.

With the X, Tesla will at last have a car to satisfy the consumer's craving for crossovers and SUVs.

The Model S has been a home run for the company — they are selling as many they can build.

However, as Tesla marches towards its future as the mass-market manufacturer of Elon Musk's visions, the company will have to appeal to a broader spectrum of buyers.

With the Model X, not only will Tesla be able to reach the crossover-SUV crowd, but also — according to Musk — women buyers.

According to the Washington Post, Tesla CEO Elon Musk has said in the past that the Model S is "a little too guy centric." It's an issue that the company is actively trying to correct with X, a vehicle that's expected to cost between $50,000-$70,000.

ADVERTISEMENT

And it seems to be working, with more than half of the pre-orders for the Model X coming from women.

That's certainly a good thing. In 2014, women account for 40% of the nearly 17 million cars and trucks sold the US, the Washington Post reported. For crossover SUVs, that number is closer to 50%.

That being said, the Tesla SUV's Model S-based powertrain and breakneck acceleration will likely also be quite a draw regardless of gender.

As will the Model X's signature Falcon Wing rear doors, which are unique in the segment.

Tesla Model X Detroit 2014
Tesla Model X Detroit 2014

(Bill Pugliano/Getty Images)

The Model X taps into the burgeoning luxury crossover market, which has been growing at a seemingly endless pace. Everyone from Jaguar to Rolls-Royce to Bentley and even Lamborghini have recognized this and are developing new SUVs.

But with the X, Tesla will have an all-electric product that's quite unlike anything the exotic car brands can muster up.

NOW WATCH: 6 scientifically proven features men find attractive in women



More From Business Insider