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Target's website is working after an outage
Cyber Monday is an extremely busy shopping holiday.
It's caused some serious traffic — to the point that Target's website was down, CNBC reported.
This morning, shoppers who visited Target's website were greeted with this message:
(Target)
The website is now back up.
"We are seeing a tremendous response to today’s 15 percent off sitewide offer. The volume is already twice as high as our busiest day ever. We continue to receive and process thousands of orders from guests who are shopping the entire site and taking advantage of the discount coupled with free shipping. As we experience spikes in traffic, our systems place guests in a queue and prompt them to access the site later. We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser," a Target spokesperson said to Business Insider in an email.
CNBC notes that Target hasn't been the only company to struggle; Paypal was also down this morning. A spokesperson informed Business Insider that the issues have since been resolved.
According to Forrester research, online holiday sales in the US will amass to more than $95 billion this year, which is 11% more than last year.
But even though this is great news for retailers, shoppers aren't too happy.
Lolz so many people on target's website right now, it's not working 😂😂😂😂 #FirstWorldProblems
— Brittany Meyer (@bmeyerrr) November 30, 2015
Cyber Monday shut down Target's website while I was in the middle of placing an order 🙃
— jae (@jaetownn) November 30, 2015
.@Target I'm trying to take advantage of Cyber Monday deals, but the website gives an error everytime I try to add something to the cart FYI
— Aileen Clarke (@_AileenClarke) November 30, 2015
Or, as one Twitter user explained it:
I just got a high traffic alert on the Target website. Cyber Monday is breaking the Internet!
— Sarah Takacs (@sarahlynntea) November 30, 2015
Perhaps this means shoppers will actually have to visit stores to kick off their holiday shopping.
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