Target unveils Cyber Monday sale with two days of online deals and 'Holiday Best' sale

Hours into Black Friday, Target announced it will hold a two-day “Cyber Deals” sale.

After the retailer's Black Friday sale ends Saturday, Target will move into its Cyber Monday sale with deals available Sunday and Monday online and on the store's mobile app.

Target said the online sale will offer “deep discounts on the season’s must-have items, including furniture, bedding and bath, apparel, and beauty.”

In addition to the two-day sale, Target announced Friday that it will have a weeklong "Holiday Best" deals sale Sunday through Dec. 4 in-store and online. The Minneapolis-based retailer's "Holiday Best" deals are new this year and started rolling out weekly since Halloween.

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“By offering incredible Cyber deals and continuing our Holiday Best offers into December, we’re giving guests even more reasons to choose Target for all of their holiday needs,” Cara Sylvester, Target executive vice president and chief marketing and digital officer, said in a statement.

Deals marked as "Holiday Best" signal that it is Target's "best planned price of the season."

"If a Holiday Best deal price does happen to go lower later in the season, Target’s enhanced Holiday Price Match Guarantee allows guests to price match items at Target through Dec. 24," the company said in a statement. The new holiday price-match policy began earlier in October.

Adobe said in its online holiday season forecast in October that Cyber Monday was expected to remain the biggest shopping day of the season and the year. The forecast said Cyber Monday could drive $11.3 billion of online sales, up 4% from last year.

Adobe said online sales could increase 10% overall for the holiday season compared to last year's 33% increase.

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Target Cyber Monday deals

Target said "top offers" available Sunday and Monday include:

• Up to 60% on videogames for Nintendo, Xbox or PlayStation

• Up to 50% on headphones and up to 25% on televisions

• Apple savings up to $60 on Apple Watch and AirPods

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Best days to shop through Cyber Monday

According to Adobe Analytics, Black Friday has the deepest discounts on furniture, bedding, tools and home improvement items. Other deals to watch for this weekend:

• Saturday, which is Small Business Saturday, is a good day for discounts on electronics and appliances.

• Sunday for apparel and sporting goods.

• Cyber Monday is expected to offer the biggest price drops on televisions.

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Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko. For shopping news, tips and deals, join us on our Shopping Ninjas Facebook group.

This article originally appeared on USA TODAY: Target Cyber Monday 2021: Deals on TVs, video games and Apple Watch