Canada markets open in 3 hours 31 minutes
  • S&P/TSX

    +68.69 (+0.32%)
  • S&P 500

    +21.58 (+0.47%)
  • DOW

    +64.13 (+0.18%)

    +0.0005 (+0.06%)

    -0.55 (-0.66%)

    -502.62 (-0.64%)
  • CMC Crypto 200

    +1,263.99 (+520.85%)

    -2.30 (-0.13%)
  • RUSSELL 2000

    +21.37 (+0.93%)
  • 10-Yr Bond

    0.0000 (0.00%)
  • NASDAQ futures

    +96.25 (+0.62%)

    -0.46 (-2.98%)
  • FTSE

    +41.47 (+0.57%)
  • NIKKEI 225

    +505.60 (+1.77%)

    +0.0002 (+0.03%)

Sweden Gift Card and Incentive Card Market Report 2021

·4 min read

Dublin, Sept. 16, 2021 (GLOBE NEWSWIRE) -- The "Sweden Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics, Q2 2021 Update" report has been added to's offering.

Sweden is expected to grow by 0.0% on annual basis to reach US$ 1384.6 million in 2021. Despite near-term challenges in 2021, medium to long term growth story of gift cards in Sweden remains strong.

The economy is likely to recover in 2021 which would have a positive impact on consumer spending and consequently the gift card market.

Though growth of gift card market has been impacted in 2020 due to the COVID crisis, the market is set to grow as retail and corporate customer increase spending on gift cards over the forecast period. Due to COVID-19, there has been shift in demand from brick and mortar retail to e-commerce. T

he growth in e-commerce will be owing to digitally savvy shoppers which will have a positive impact on the gift card industry in the coming years. Moreover, in October 2020, Amazon extended its presence in Sweden with its new e-commerce site, which could further enhance the e-commerce market in the country.

The growing demand from the millennials and Gen Z population for online gifting options such as e-gift cards is changing the entire dynamics of the gifting industry. People are moving away from the traditional gifting options such as greeting cards or edibles to digital gift cards.

Maintaining long term relationships especially with millennials and Gen Z consumers is becoming a rising concern for retailers. As a result, gift cards are becoming core to retailer's strategy to gain market share. Retailers are focusing on offering reloadable gift cards and loyalty card programs to engage consumers by giving them periodical credits, adding bonus points, and insisting on reloading. This strategy could help retailers in gaining profits.

Another emerging trend that will boost the growth momentum of the gift card market is the ability to buy bitcoins with gift cards in Sweden.

The gift card industry in Sweden is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 0.0% during 2021-2025. The gift card market in the country will increase from US$ 1275.1 million in 2020 to reach US$ 1792.0 million by 2025.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Sweden. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.


Total Spend on Gifts in Sweden

  • By Consumer Segment (Retail and Corporate)

  • By Product Categories (13 Segments)

  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Sweden

  • Gross Load Value

  • Transaction Value

  • Unused Value

  • Average Value Per Transaction

  • Transaction Volume

  • Average Value of Card Purchased

  • Number of Cards

Gift Card Market Size by Consumer Segment in Sweden

  • Retail Consumer

  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Sweden

  • By Retail Consumer

  • By Retail Purchase Occasion

  • By Corporate Consumer

  • By Corporate Purchase Occasion

  • By Company Size

Gift Card Market Size by Retail Consumer in Sweden

  • By Functional Attribute

  • By Occasion

  • Festivals & Special Celebration Days

  • Milestone Celebration

  • Self-Use

  • Other

  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Sweden

  • Consumer Purchase Behaviour

  • Gift Card Buyer by Age Group

  • Gift Card Buyer by Income Level

  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Sweden

  • By Functional Attribute

  • By Occasion

  • Employee Incentive

  • Sales Incentive

  • Consumer Incentive

  • By Scale of Business

  • Budget Allocation Trend for 2021

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Sweden

  • Food & Beverage

  • Health, Wellness & Beauty

  • Apparel, Footwear & Accessories

  • Books & Media Products

  • Consumer Electronics

  • Restaurants & Bars

  • Toys, Kids, and Babies

  • Jewelry

  • Sporting Goods

  • Home & Kitchen Accessories & Appliances

  • Travel

  • Entertainment & Gaming

  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Sweden

  • Ecommerce & Department Stores

  • Restaurants & Bars

  • Supermarket, Hypermarket, Convenience Store

  • Entertainment & Gaming

  • Specialty Stores

  • Health & Wellness

  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Sweden

  • Gift Card Online Sales

  • Gift Card Offline Sales

  • 1st Party Sales

  • 3rd Party Sales

  • Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

  • ICA Gruppen AB

  • Axel Johnson Group

  • Kooperative Forbundet (KF Group)

  • Inter Ikea Systems BV

  • Amazon

  • H&M

  • Elgiganten

  • Systembolaget

For more information about this report visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting