Advertisement
Canada markets closed
  • S&P/TSX

    22,167.03
    +59.95 (+0.27%)
     
  • S&P 500

    5,254.35
    +5.86 (+0.11%)
     
  • DOW

    39,807.37
    +47.29 (+0.12%)
     
  • CAD/USD

    0.7379
    -0.0007 (-0.09%)
     
  • CRUDE OIL

    83.11
    -0.06 (-0.07%)
     
  • Bitcoin CAD

    95,390.33
    +84.87 (+0.09%)
     
  • CMC Crypto 200

    885.54
    0.00 (0.00%)
     
  • GOLD FUTURES

    2,254.80
    +16.40 (+0.73%)
     
  • RUSSELL 2000

    2,124.55
    +10.20 (+0.48%)
     
  • 10-Yr Bond

    4.2060
    +0.0100 (+0.24%)
     
  • NASDAQ

    16,379.46
    -20.06 (-0.12%)
     
  • VOLATILITY

    13.01
    +0.23 (+1.80%)
     
  • FTSE

    7,952.62
    +20.64 (+0.26%)
     
  • NIKKEI 225

    40,369.44
    +201.37 (+0.50%)
     
  • CAD/EUR

    0.6844
    +0.0001 (+0.01%)
     

Subway has killed the $5 footlong

subway
subway

(Subway on Facebook)
Subway's most iconic deal just got a dollar more expensive.

The sandwich chain announced on Tuesday that it would be offering a $6 deal on all classic footlong subs. Unfortunately for Subway, the chain's "$5 footlong" campaign with the super-catchy jingle is still fresh in customers' minds.

Subway responded to annoyed customers on Twitter, saying the move to $6 from $5 was necessary because of cost increases.

The sandwich chain launched the $5 footlong in 2007. The footlong deal has traditionally taken place in February, though over the years there have been other periods in which pricing on select footlongs has been lowered to $5.

Times have been tough at Subway in recent years. In 2015, former spokesman Jared Fogle was sentenced to nearly 16 years in prison for child pornography and sex charges. Subway's sales dropped 3% in 2014 to $11.9 billion, according to QSR magazine.

ADVERTISEMENT

NOW WATCH: Subway made 2 mistakes that are destroying its business



More From Business Insider