Yahoo Finance ‘Stranger Things’ Mall Gets Virtual Home on Roblox
Now “Stranger Things” fans can travel back to the ’80s and explore the neon-gilded Starcourt Mall in an exclusive virtual experience on Roblox.
Roblox on Tuesday announced the launch of the “Stranger Things” experience, which it said will serve as a “persistent space” for fans year to stay connected to the show year-round. The virtual location features avatar items and four mini-games tied to the hit Netflix show.
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In the massively multiplayer online game, Roblox users can visit the Starcourt Mall, a centerpiece location in Season 3 of the supernatural show. There, they can complete quests to earn “Stranger Things”-inspired gear to customize their avatar — including Scoops Ahoy and Demogorgon costume bundles, as well as accessories like Dustin’s hat and Eleven’s headgear. Visitors can also play four mini-games, compete in rotating leaderboard challenges, and purchase additional avatar items.
“Roblox provides a platform where creativity and storytelling come to life, which is what makes it such a natural fit for Netflix and ‘Stranger Things,'” Chris Lee, head of interactive games at Netflix, said in a statement.
“Stranger Things” debuted on Netflix in 2016, and it has been among the most-watched originals on the service, according to Netflix. Season 4 of the show is currently in the works.
The “Stranger Things” interactive mini-games in Roblox include:
Hawkins Lab Escape (multiplayer – 5 vs. 1): An Upside Down game of multiplayer cat-and-mouse.
Dueling Dice (1-2 players): Choose your character, then face-off against a player or AI-controlled opponent in a turn-based, dice battle.
Hi-Score Slingshot (1 player): Grab your wrist-rocket and put your aim to the test in a shooting gallery score attack.
Delivery Dash (1 player): Race against the clock to deliver Scoops Ahoy ice cream to shoppers around the mall.
“‘Stranger Things’ is one of Netflix’s most iconic shows, and now it has a persistent space in the Roblox Metaverse where fans can experience and interact with the franchise in exciting new ways,” said Christina Wootton, VP of brand partnerships at Roblox. “Roblox is the new social hangout, much like the local mall back in the ’80s where teens came together.”
Roblox, which went public this March, reported average daily active users (DAUs) of 42.1 million for the first quarter of 2021, up 79% year over year.
More info on “Stranger Things: Starcourt Mall” in Roblox is available at this link.
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