Stocks in play: AcuityAds Holdings Inc.
Provided an update today on its new advertising automation technology, illumin. Revenue attributable to illumin exceeded $1.5 million in the fourth quarter of 2020, less than 90 days after the platform's highly anticipated launch on October 1, 2020. While the Company had initially anticipated revenue from the platform to positively impact its overall performance by the second half of 2021, this timeline has been accelerated. Demand for the platform, both from clients that participated in the beta testing as well as clients new to the platform, has been greater than expected, with strong positive feedback. AcuityAds Holdings Inc. shares T.AT are trading up $0.29 at $17.13.
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