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Starwood Partners Desarrollos to Debut W in Costa Rica - Analyst Blog

Zacks Equity Research
Updated

Starwood Hotels & Resorts Worldwide Inc. HOT recently announced a deal with Desarrollos Hoteleros Guanacaste S.A. — a local developer of hotels and upscale mixed-use buildings — to debut the W brand in Costa Rica.

The hotel, named W Costa Rica – Reserva Conchal, will be located in the scenic region of Playa Conchal. The property is part of a mixed-use development in Reserva Conchal located in the Pacific coast province of Guanacaste. The hotel is in close proximity to the Robert Trent Jones II golf course and a number of outdoor recreation and nightlife entertainment hubs. W Costa Rica – Reserva Conchal will be at a convenient distance from Liberia / Daniel Oduber Quiros International Airport. The 151-room hotel will also offer other amenities like a restaurant and a bar; a spa and a pool. The hotel will also have a meeting space for special events.

Costa Rica’s flourishing tourism industry justifies Starwood’s decision to expand in the country. In fact, the hotelier is striving to enhance its presence in the emerging markets of Latin America to cash in on the increasing demand for hotels in the region.

Commencing its journey in 2004, Starwood now owns 46 properties under its luxury boutique brand, W Hotels. The brand rides on a high growth trajectory and has already made a mark in North America, Europe, the Middle East, Latin America, India, Southeast Asia and China.

In its 15-year journey, W has performed well in terms of guest satisfaction, reflecting the brand’s strength and growing popularity. The brand caters to the preference of modern young travelers who seek a unique experience. With the latest opening, the company moved a step closer toward fulfilling its goal of operating 60 W-branded hotels by 2018.

Starwood currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the same sector are Hyatt Hotels Corporation H, Marriott International, Inc. MAR and Intrawest Resorts Holdings, Inc. SNOW. All these stocks carry a Zacks Rank #2 (Buy)

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STARWOOD HOTELS (HOT): Free Stock Analysis Report
 
MARRIOTT INTL-A (MAR): Free Stock Analysis Report
 
HYATT HOTELS CP (H): Free Stock Analysis Report
 
INTRAWEST RESRT (SNOW): Free Stock Analysis Report
 
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Zacks Investment Research