Staples small business loans? Yeah, they got that!

Staples (SPLS) is about to become even more convenient. Starting today the world's second largest online retailer will offer small business loans.

Staples launched a partnership with a company called Lendio that specializes in matching small business borrowers with lenders.

Small business owners can go to Staples’ website where they will be pitched the “value proposition” of using “Staples Business Loans powered by Lendio.” Should they decide to proceed, they will be taken to a Staples branded section of Lendio’s site where they can fill out an application. Lendio handles all the nuts and bolts of the transaction.

The technology behind the process is an algorithm that looks at more than 20 loan options ranging from $2,500 to $1 million and finds the best match for the small business based on that company’s application.

The new Staples / Lendio partnership is convenient for those businesses to be sure, but Staples’ name is also front and center should a loan application be rejected. Could they end up losing existing customers in such situations? Frank Bifulco, Executive Vice President of Marketing for Staples doesn’t think so.

“We have trust and we have reach and we’ve combined that with the financial innovation of Lendio and what they bring to the party,” he says. Both Staples and Lendio believe in the technology behind the lending platform.

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“With Lendio they’ve aggregated a pool of lenders that will come up with the right option for the business. Our success rate we assume will be much, much higher,” Bifulco claims.

This all comes amid the big Staples / Office Depot (ODP) merger. Could another new offering confuse consumers?

“We continue to strive to make it easy for small businesses to make more happen,” Bifulco says, “That means we’re going to provide them the best products and brands at competitive pricing... this latest service... is yet another way we want to deliver what we think are stellar services and products to our small business customer.”