SoulCycle says its future could be in customers' homes

SoulCycle riders cycling

(Courtesy of SoulCycle)
The cult fitness brand SoulCycle is

looking for ways to expand its business beyond the studio.

The company, which revealed Thursday that it's going public, might start making classes available to customers in their homes, SoulCycle said in a filing with the SEC.

"We believe we can continue to extend and monetize the SoulCycle brand beyond the walls of our studios primarily in the areas of retail and digital content," the filing reads. "We believe a clear opportunity exists to expand our digital platform with content created or curated by our world-renowned instructor talent. Additionally, we believe there is also an opportunity to expand SoulCycle class content to an 'at-home' audience."

SoulCycle already sells an at-home bike for $2,200, according to its website.

SoulCycle

(SoulCycle)

According to the filing, the company earned $112 million in revenues in 2014. SoulCycle has 38 studios in seven cities and plans to expand to 250 studios over the next couple years.

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