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Snapchat orders staff back to the office four days a week

snapchat
snapchat

Snapchat has ordered its staff back to the office for four or more days per week in the latest sign of Big Tech abandoning remote working.

Staff were ordered to spend 80pc of a typical working week in the company’s California HQ by chief executive Evan Spiegel in an all-staff message.

In an internal memo, Mr Spiegel said: “I believe that spending more time together in person will help us to achieve our full potential”. The memo was first reported by Bloomberg.

Full-time staff at Snap Inc, the video sharing app’s parent company, must now spend an average of four days or more per week in the office.

The move echoes Elon Musk’s changes to working policies at his companies Twitter and Tesla. Staff at both businesses must work for at least 40 hours a week, though a recent backlash at Twitter has softened that pledge.

Other tech companies such as Apple have begun cracking down on full-time remote working, with bosses at the world’s most valuable company ordering staff back to the office for at least three days a week in a “pilot” scheme.

Chief executive Tim Cook told staff in August: “Teams participating in the pilot will come to the office three days each week with Tuesday and Thursday as set days across the company, but now the third day you come in will be decided by your teams."

Earlier this year Tesla began tracking how many times its workers swiped into offices, with computer systems sending messages to absentees requiring them to explain themselves.

A screenshot of an email sent to some staff in summer said: “You are receiving this email because there is no record of you using your badge to enter a Tesla facility on at least 16 days over the 30-day period ending on June 28.

“As a reminder, all employees are expected to be back in the office, full-time.”

Snap has had a torrid year, with its share price crashing 79pc since January as the end of pandemic restrictions triggered a fall in tech stocks. It currently trades at around $9.75 (£8.12), having started the year at $46.59.

Rising inflation in the UK and US during 2022 also prompted advertisers to tighten their spending, triggering market corrections among the stocks of ad-dependent tech companies.

Earlier this year Mr Spiegel, Snap’s chief executive, signalled in early summer that the company would slow down its pace of hiring.

Those plans had turned into full-scale redundancies by August, with about a fifth of Snap’s 6,400 employees expected to depart.