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The Scariest Thing About the Newspaper Business Isn't Print's Decline, It's Digital's Growth

Derek Thompson

Emma Gardner of the Economist Group presents a visual look back at digital publishing in 2012. Nothing struck me more than the one below showing the extent of devastation to newspaper print ad sales since 2006. They've lost more than $20 billion in annual revenue, combined. In that time, digital ad growth has erased only 2% of those losses. That's awful. [Quarterly figures below.]

Where did the digital money go? It went to new online marketplaces, and apps, and sites. And Google. Yeah, basically the money went to Google. In 2006, Google made $60 billion less than U.S. newspapers and magazines. Now it makes more ad money than all of U.S. print media combined. Wow.


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