Yahoo Finance Rihanna is launching a Fenty perfume
We called it way back in 2019: Rihanna is finally launching Fenty's first fragrance. Details are under wraps at the moment, but just know that it's "coming soon."
The singer, designer, and beauty mogul first teased the news on Fenty Beauty's Instagram page yesterday. The mysterious video clip shows snippets of a brown glass bottle with the caption "something sensual, confident yet sexxy ✨coming your way very soon...😉". Then, Rihanna herself posted Twitter two promotional images from the fragrance campaign on Twitter.
This isn't the first venture into fragrance for the superstar, though it is the first for Fenty. Rihanna had a collection of 11 perfumes with fragrance house Parlux, the first of which was released in 2010. Fans might recall some of the most popular scents: Nude, Reb'l Fleur, and Riri. She even had a cologne called Rogue Man.
We don't yet know if Fenty Eau de Parfum will be masculine, feminine, or cater to all people—but we can expect that it will be a massive hit. That's because Rihanna is notorious for smelling delicious. A Twitter thread in 2019 pieced together all the times other celebrities like Jennifer Lawrence and Nick Jonas have mentioned Rihanna's scent.
So what does Rihanna smell like? These days, probably Fenty perfume. But as first reported by Stylecaster, Rihanna's friend @StylishGent filmed a video with Rihanna back in 2016 in which he spills that she's wearing By Kilian Love, Don't Be Shy. Rihanna is seen in the background of the video looking totally annoyed that he's telling the world her signature scent.
Rihanna first launched Fenty Beauty back in 2017 and, thanks to her commitment to inclusivity and innovative formulas, it was a massive success. She followed it up with Fenty Skin in 2020, and is now building out her next brand: Fenty Parfum. Fenty Hair is rumoured to be following next.
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