SEATTLE, March 24, 2014 /PRNewswire/ -- RealNetworks, Inc. (RNWK) is sponsoring and hosting an exclusive two-day power conference in Porto, Portugal on March 26th and 27th at the prestigious Yeatman Hotel that overlooks the River Douro and the famous Quinta Houses of the Port Wine Industry.
The international conference to be attended by top carrier and mobile executives from around the globe will examine the dramatic changes happening in today's mobile landscape and how the rise of smartphones have impacted the marketing and selling of mobile content services to consumers globally.
"The Mobile Marketing Conference is not only an invaluable opportunity for mobile industry veterans to engage and share their expertise in mobile, but will also offer a time of retreat and inspiration in the rich cultural setting of Porto," says Ken Murphy, Vice President of RealNetworks EMEA Mobile Entertainment Division.
Joining the conference will be key mobile industry experts and visionaries, such as James Hilton, CEO of M&C Saatchi and Mobile Technology Strategist, Chetan Sharma who will share consumer insights and lead discussions in the latest mobile marketing trends.
Key topics that will be covered over the course of the two-day insider event:
- Current World Trends on Apps and Smartphones
- New Mobile Marketing Methodologies
- Is SMS Dead? Do Carrier Portals Still Attract Users?
- Where is Mobile Marketing Going Next?
- The Ongoing History of Digital Content Consumption
- Streaming Music as a Tariff Based Service
- How 3rd Party Services Add Value to Mobile Operator Services
- Where Do Apps Fit Moving Forward? What Will Happen to the Smart Phone?
- OTT (Over The Top) Methodologies with a Ringback Tone App for Smartphones
- The Reinvention of the Ringback Tone Service
Case studies presented by leading telecom company executives from around the world will also be shared providing valuable insights about the mobile smartphone user and what to expect in the future.
For more information about this special event, please visit RealNetworks Conference Web Site:
About RealNetworks, Inc.
RealNetworks creates innovative products and services that make it easy for people to connect with and enjoy digital media. RealNetworks invented the streaming media category and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network. Find RealNetworks corporate information at www.realnetworks.com.
RealNetworks and its respective logos are trademarks, registered trademarks, or service marks of RealNetworks. Other products and company names mentioned are the trademarks of their respective owners.