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Pure Global Hires Veteran from Alcohol Beverage Industry as VP Sales & Marketing

TORONTO, Nov. 15, 2018 /CNW/ - Pure Global Cannabis Inc. (TSX.V:PURE; OTC: PRCNF; FRA:1QS) (the "Company" or "Pure Global" or "PURE"), an integrated, growth-oriented life sciences cannabis company, through its subsidiary PureSinse Inc. ("PureSinse"), is pleased to announce that Ross J. Hendry, formerly of Corby Spirit and Wine, has joined as Vice President of Sales and Marketing.

Ross J. Hendry Pure Global Cannabis VP Sales & Marketing (CNW Group/Pure Global Cannabis Inc.)

Ross Hendry has been a driving force in the Canadian alcohol beverage industry for more than a decade. Hendry comes to Pure Global after serving as Commercial Director, International Canadian Spirits, at Corby Spirit and Wine, where he oversaw marketing and strategic business development for more than 40 brand/market combinations in 13 international markets.

His depth of functional expertise is complemented by his branding experience. Hendry served as Brand Director for Corby's, where he directed the design and delivery of innovative global brand strategies. Prior to that, he was Director of Export, overseeing export strategy and commercial growth across 16 global markets. He has held senior positions at Berry Bros. & Rudd, Brown Forman, and Labatt Breweries, and brings to Pure Global his extensive experience in sales and marketing for internationally-recognized brands such as Jack Daniel's, Budweiser, The Glenrothes Single Malt and J. P. Wiser's.

"I am delighted to welcome Ross on board at such an important stage of market development," said Malay Panchal, CEO of Pure Global. "Ross brings with him years of experience and leadership in market strategy, innovation, and brand advocacy, and he will invigorate Pure Global's ability to deploy our growing range cannabis consumer products for the nutraceutical, and health and wellness segments to meet the needs of the emerging Canadian and expanding international markets. Ross is the final foundational pillar for our team, on which Pure Global can continue to build a scalable customer-centric business."

"I am excited to join Pure Global and leverage my expertise in global marketing, brand positioning and commercial strategy to grow our new and emerging industry" said Ross Hendry. "Canada has been a genuine leader in this industry, and I look forward to kick-starting our brands on the international scene by establishing high value, collaborative Route to Market partnerships via a differentiated portfolio of products. I want to help open doors for the industry and help grow PURE into an international 'passion' brand."

About Pure Global Cannabis

Pure Global Cannabis Inc. (TSX.V:PURE; OTC:PRCNF; FRA:1QS) is an innovation-based cannabis Company led by experienced pharma, biotechnology, horticultural, consumer packaged goods (CPG), and supply chain experts. The Company's wholly owned subsidiary, PureSinse Inc., is a licensed producer under the Cannabis Act, 2018. The Company's Brampton campus houses facilities for vertically farmed cultivation, R&D, extraction, manufacturing, and distribution. PURE will produce branded and white-labeled cannabis products for the medical, pharmaceutical, wellness, health & beauty, natural health, food & beverage, and recreational legal markets with uniquely formulated and purified concentrates. The Company is using the Canadian market as a springboard to develop and manufacture GMP-compliant cannabis products for international sale and distribution with a goal to become one of the most trusted premium international cannabis brands.

To register to Pure Global's mailing list, please visit www.pureglobal.com. Follow @pureglobalcanna on Twitter and Facebook and @pureglobalcannabis on Instagram.

FORWARD-LOOKING STATEMENTS

This news release contains certain forward-looking statements, including, but not limited to, statements about Pure Global's future plans and intentions.  Wherever possible, words such as "may", "will", "should", "could", "expect", "plan", "intend", "anticipate", "believe", "estimate", "predict" or "potential" or the negative or other variations of these words, or similar words or phrases, have been used to identify these forward-looking statements. These statements reflect management's current beliefs and are based on information currently available to management as at the date hereof.

Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management believes to be reasonable assumptions, Pure Global cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this news release, and Pure Global assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Pure Global Cannabis Inc.


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