Yahoo Finance Preorders of Apple’s New iPhones: What Are the Expectations?
Updates for Apple: New iPhones, iPad Pro, and watchOS 2
Preorders for Apple’s new iPhones
Apple (AAPL) announced its new iPhones—iPhone 6 and iPhone 6 Plus—on September 9, 2015. Apple, sharing its take on anticipated sales of these iPhones, said, “Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive and preorders this weekend were very strong around the world.” Apple added, “We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale Sept. 25.”
As you can see in the above chart, the first weekend sales numbers of iPhone 5c and 5s in September 2013 were greater than 9 million. Numbers were great than 5 million for the iPhone 5 launched in September 2012.
No details about first-day preorders of Apple’s new iPhones
According to Apple, preorders of iPhone 6 and iPhone 6 Plus were greater than 4 million during the initial 24 hours. However, Apple hasn’t shared the initial 24 hours preorder figures for the iPhone 6S and iPhone 6S Plus. The 10 million first weekend unit sales of the iPhone 6 and iPhone 6 Plus last year didn’t include China, a key fast-growing market for iPhones.
According to the company, preorders for iPhone 6 and iPhone 6 Plus in the United States and some other key geographies started on September 12, 2014. Preorders for these iPhones in China began on October 10, 2014.
Top five technology exposures in the SPDR S&P 500 ETF
In terms of ETF exposure, Apple contributed to ~3.7% holdings of the SPDR S&P 500 ETF (SPY) at the end of August 2015. SPY had an exposure of ~9.7% in the top five technology sector companies on the same date. These companies include Microsoft (MSFT), Google (GOOG) (GOOGL), Facebook (FB), and International Business Machines (IBM).
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