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Premier League soccer team will sport Bitcoin logo on jersey

Steven Zheng

As part of a brand partnership with sports betting site Sportsbet.io, Watford FC, a Premier League soccer team (or football team, depending where you live) will brand the Bitcoin logo on the sleeves of players' jerseys. According to the team, "the logo is part of a wider campaign to improve awareness around Bitcoin and educate the public on the benefits of using cryptocurrencies."

Justin Le Brocque, Head of Marketing at Sportsbet.io, said: “The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support."

Le Brocque also added that "Some of the biggest challenges we and others like us face is raising awareness, dispelling common myths around cryptos and educating the public on the advantages and opportunities presented by cryptocurrencies."