People Are Going Nuts For The Starbucks Steel Gift Card On eBay

If you missed out on the Starbucks luxury gift cards on Friday, you have a second chance to get the goods over the online auction site eBay.

But only if you're willing to pay.

The exclusive Starbucks Metal Cards, which have a $400 face value and cost another $50 to make, are currently selling on eBay for around $1000 a piece.

Only 5,000 limited edition cards were available for purchase on Friday through the luxury goods site called Gilt.com.

The cards sold out in less than a minute.

The gift cards come with gold-level Starbucks card membership benefits, such as gifts and free refills on brewed coffee and tea.

Its appeal is exclusivity, Jason Goldberger, executive vice president at Gilt.com, told Bruce Horovitz of USA Today.

"When you're waiting in line at Starbucks, the next person in line won't have it," he said.

The move by Starbucks speaks to several growing trends including America's love of the digital shopping experience and upper-end exclusivity.

The costly gift card follows in the footsteps of another recent pricey rollout, the limited Costa Rica Finca Palmilera brew which costs caffeine-addicted customers a whopping $7 a cup.

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