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'Odourless' cannabis nearly ready for market, Canadian firm claims

LONDON, UNITED KINGDOM - 2019/04/20: Attendees seen smoking cannabis in London. (Photo by Dinendra Haria/SOPA Images/LightRocket via Getty Images)

Cannabis connoisseurs looking to get high on the sly may have a new option—nearly “odourless” pot.

CannabCo Pharmaceutical Corp., a Brampton, Ont.-based company awaiting a production licence from Health Canada, claims to have technology that virtually eliminates the tell-tale smells when cannabis is smoked and stored.

“A number of users, and people that are around cannabis smokers, complain about the smell, especially in enclosed areas, condos and apartments, and this technology addresses those concerns,” CannabCo president and chief executive officer Mark Pellicane wrote in a news release on Tuesday.

CannabCo said it has an agreement with an undisclosed provider to deploy the anti-odour technology, and plans to release a wide variety of products for the medical and recreational markets. The privately-held company is touting the pending release as a “global first.”

CannabCo claims its PURECANN technology “greatly reduces” cannabis odour when flower is combusted, and makes the smell “virtually undetectable” when dry product is in storage. The technology is also said to reduce harshness when smoking, and lessens day-after effects.

According to the news release, Health Canada has given CannabCo a Confirmation of Readiness notification, and the company is currently raising capital. They are also constructing a pilot facility in Brampton.

CannabCo said the technology is fully compliant with GMP standards, a widely-accepted set of rules on handling, cleaning, quality assurance and packaging processes for manufacturing facilities and products.

CannabCo said it will have exclusive rights to deploy the technology for use in its Canadian production upon receiving a licence from Health Canada, and has not ruled out potential processing agreements with other producers.

"There are no third-party gadgets, or devices on the part of the user. The end result is pure cannabis that doesn't smell,” Pellicane added. “A woman can carry cannabis in her purse without having the odour concentrated or leaking out in her handbag.”

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