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Weight loss app Noom gets into mental health coaching

Noom Mood is a four-month program on stress management.

Noom Mood (Noom)

Since 2011, Noom has made a name for itself as a weight loss app. This week, with the introduction of a new feature called Noom Mood, it’s expanding into mental wellness. If you’ve already tried the aforementioned weight loss program, you’ll have a good idea of what to expect from Noom Mood.

As you embark on the four-month program, each day the app will provide you with articles and activities centered on teaching you skills you can use to manage and regulate the stress and emotions in your life. Along the way, you’ll be asked to log your mood, and if you ever need additional help, the program includes access to a personal coach.

It’s not surprising to see Noom expand beyond weight loss. It always had a mindfulness streak, and it must be said there’s a lot of money to be made in the health and wellness space. Over the course of the pandemic, a company like Headspace went from a relatively obscure startup to one that now has a $3 billion valuation and partnerships with companies like Netflix and Waze.