In Niagara Falls, Santa Claus may have left, but the Christmas spirit stuck around.
Following the Santa Claus parade on Nov. 13, the City of Niagara Falls has opened its Christmas market.
Leah Ruscinski, marketing and communications co-ordinator for the Niagara Falls Downtown Business Improvement Area, said that although there are no set goals for how many visitors the market is expecting to see, starting right after the parade gave a good boost in numbers.
For the next four weeks, 29 cabins will line Niagara Falls’ Queen Street, starting at Crysler Avenue and going down to Valley Way, then up Valley way until Victoria Avenue. Included as part of the market will be 30 light structures, four light-up see-saws, a human-scale interactive piano and other forms of streetside entertainment.
In the case of the Niagara Falls market, many vendors will be visiting for one weekend only due to cabin availability. One of those vendors is Roman Goforth.
By day Goforth works as an educational assistant in the Niagara Catholic District School Board, working with special needs students, but on the side, he works as a freelance artist and has recently picked up a passion for writing and illustrating children’s books and has taken the opportunity to set up shop, selling his books in the market.
Goforth said that he’s still learning the ins and outs of the operating in a market, “but what I loved about it is that maybe if I don't sell the books, I also get a chance to engage in people, in the community,” he said, adding that he appreciated the opportunity to promote his work.
Another one-day-only vendor was Amber Ross, owner of Pink Lemon Decor — one of the few businesses that did not operate in a booth, but rather operated out of Ross’s custom 1975 Vintage Camper.
The Bowmanville-based brand is an arts and gifts brand with a mainly minimalistic esthetic. According to Ross, the choice of using a camper rather than a booth is based on the brand’s largely market-based presence.
“When we saw the opportunity that we were popping up in Niagara, we jumped on board,” she said.
Although Ross has no plans to return to the Niagara Christmas Market just yet, she said that business had been nothing short of “amazing.”
The market, located at 4695 Queen St., will run Fridays from 5 p.m. to 10 p.m., Saturdays from 1 p.m. to 10 p.m. and Sundays from 11 a.m. to 6 p.m. until Dec. 19, offering over 50 total vendors per weekend.
CORRECTION - Nov. 30, 2021: This article was edited from a previously published version to correct the name of a street and the date until which the market runs.
Moosa Imran, Local Journalism Initiative Reporter, Grimsby Lincoln News