It’s no secret that Kris Jenner is the world’s most successful “momager”– she even trademarked the term in 2015. But it looks like she may finally be prioritizing her own brand. E! News reported that she registered trademarks for “Kris Jenner Beauty,” “Kris Jenner Skin” and “Kris Jenner Skincare” on Feb. 10.

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Keep reading to find out how much this iconic American TV personality and businesswoman is worth.

How Much Kris Jenner Is Worth

The mogul is known for taking 10% from each of her clients (a. k. a. children), whether it’s modeling, licensing deals or their respected individual beauty and fashion companies. The family likes to poke fun at Kris’ role as momager. Jenner’s youngest daughter, Kylie, even used a cartoon image of her mother sporting black oversized sunglasses with “10%” written across the lenses on her Kris Jenner collection with Kylie Cosmetics.

All those managing fees — not to mention profits from her own ventures — add up, making Jenner’s 2021 net worth an estimated $190 million, according to Newsweek.

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A Bit About Kris

Jenner was born Kristen Mary Houghten on November 5, 1955, in San Diego, Calif.

She was married to high-profile attorney Robert Kardashian from 1978 to 1991. Kardashian, who died in 2003, is the late father to Kourtney, Kim, Khloe and Rob.

Jenner married Olympic Games medalist Bruce (now Caitlyn) Jenner a month after divorcing Kardashian. The Jenners divorced in 2015 and have two children together — Kendall and Kylie.

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The Start of the Jenner-Kardashian Empire

Kris Jenner was the executive producer of her family’s reality show “Keeping Up with the Kardashians,” a. k. a. KUWTK.

She earned about $100,000 per episode from the series, Forbes reported.

The calculating businesswoman doesn’t shy away from scandals and controversies; rather, she leverages them to catapult her family’s brand forward.

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KUWTK began on October 14, 2007, following Kim’s tabloid sex-tape scandal with singer Ray J. Ryan Seacrest, executive producer at E! Cable Network, told Cosmopolitan in a 2015 interview that he was scouting a family to make a reality show inspired by MTV’s “The Osbournes.” A cameraman did a trial taping at a Sunday barbeque in Jenner’s backyard, and the rest is history.