The Rolls-Royce of SUVs has arrived — literally. Behold the Cullinan — named after the largest diamond ever discovered — Rolls-Royce’s first SUV, a vehicle embodying both luxury and adventure.
English automaker Rolls-Royce has spent over a century pushing the envelope on auto performance, and its cars have earned a reputation as a status symbol. With its latest offering, the company attempts to shed its skin as a carmaker for people of a certain age and ilk who typically are more accustomed to riding as a passenger than sitting behind the wheel.
Click to see the 25 rarest cars in the world and their price tags.
The Cullinan is designed for the “younger, very successful high-net-worth individuals who are heavily engaged in the experience economy,” Rolls-Royce said in a statement. The $325,000 price tag buys you performance, opulence and adventure with an all-wheel-drive system, and a 6.75-liter twin-turbo V-12 Rolls-Royce engine that delivers 563 horsepower.
Passengers of the Rolls-Royce SUV can indulge in a stiff beverage during each ride. The SUV is equipped with a drinks cabinet, Rolls-Royce whiskey glasses and decanter, champagne flutes and a refrigerator. Also, no Instagram-worthy moment will be missed because of a dead phone battery: Wireless phone chargers are located in the front of the cabin. And if the Cullinan takes you to a far-flung destination with poor satellite reception, the vehicle can be enabled as a Wi-Fi hotspot so owners can access the SUV’s navigation, and, of course, social media.
It appears that Rolls-Royce engineers listened to its millennial customers to some extent, but the vehicle misses the mark — and budget — on a majority of other factors that millennials value. The gas-guzzling Cullinan has an estimated range of 18.8 miles per gallon, effectively placing it on the opposite end of the spectrum for the one-in-five drivers who desire an electric car out of concern for the environment, according to a recent AAA study.
Considering that about 40 percent of American millennials have student loans and nearly a quarter of them are living with their parents, according to the Pew Research Center and Zillow, the forecast for Cullinan sales in the U.S. looks bleak.
Click to keep reading about the 19 cars that cost the most to maintain.
This article originally appeared on GOBankingRates.com: Here’s How Much the First Rolls-Royce SUV Will Cost You