Healthy-aging haircare, skincare and wellness innovator beats fundraising record during the company’s signature event
Funds were raised through limited-edition product sales, Gratitude shirt sales and Distributor donations totalling $350,000, and the remainder was matched by MONAT. With almost 50,000 attendees tuning in around the world, MONATions Impact Week 2020 was the most successful event to date.
"No one expected 2020 to look like this, but we work on finding silver linings, and can always find a way to give back," said Stuart MacMillan, President, MONAT Global. "Because we shifted to a virtual event, we were able to reach a much larger audience than we anticipated. In turn, this allowed us to raise the highest dollar amount to date for those in need."
During the event, MONAT also announced their partnership with Give Back Box® to provide a convenient way to recycle MONAT-branded boxes while giving back to the community. Customers can fill empty boxes with donations of gently used clothing, jewelry, or other household items and ship them via a pre-paid shipping label. The boxes will be delivered to Give Back Box nonprofit partners in support of their missions.
Money raised during Impact Week will benefit the following organizations:
"Gratitude is deeply ingrained in MONAT’s culture, and it’s the guiding principle of everything we do," said Lu Urdaneta, Chief Culture Officer, MONAT Global. "This year’s goal was to raise $250,000, which was over triple last year’s goal of $80,000. We are so proud that MONAT Gratitude exceeded our goal and donated to nonprofits around the world."
Also, a group of 10 MONAT Directors who attended MONAT Elite 2020 in early October raised nearly $20,000, which was donated to provide educational resources to a local school in Bora Bora.
MONAT Gratitude has been an integral part of the MONAT Global company culture since its inception in 2014. The values of gratitude and giving back have always been a high priority for the MONAT team. Today, the organization focuses its giving efforts in three impact areas: families, children and education.
About MONAT Gratitude, Inc.
MONAT Gratitude, Inc. has been an integral piece of the MONAT company culture since its inception in 2014. This movement has grown from the Urdaneta family’s commitment to instilling gratitude as a core company value. MONAT Gratitude, Inc. partners with innovative nonprofit organizations in its local communities that support efforts under its three pillars: Families, Children and Education. As a movement, MONAT Gratitude, Inc. believes in the power of creating conversations and inspiring a greater network to take action. Due to the passion of our MONAT Market Partners and commitment to making gratitude a part of our business, what started as a series of grassroots volunteering efforts in Miami has spread across the U.S., Canada, the U.K., Poland and Ireland.
About MONAT Global
MONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida, MONAT provides groundbreaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT's product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.
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